ARFADIA BRAND ASSETS
====================

Official brand assets of PT Arfadia Digital Indonesia.
Official source: https://www.arfadia.com/about-us/brand-assets

If a file is here, it is current. If it is not here, please do not use it.


WHAT IS IN THIS ARCHIVE
-----------------------
  svg/   6 files, vector. Use these wherever the medium supports SVG.
  png/   24 files, transparent background, three sizes per variant.


LOGO VARIANTS
-------------
  logo-Arfadia-horizontal          Primary. For light backgrounds.
  logo-Arfadia-white               For dark, coloured or photographic
                                   backgrounds. Off-white, not pure white.
  logo-Arfadia-stacked-full        Vertical, with the tagline.
  logo-Arfadia-stacked-no-tagline  Vertical, without the tagline.
  logo-Arfadia-icon                Icon only, in colour.
  logo-Arfadia-icon-white          Icon only, for dark backgrounds.

Icon files also include square versions at 180, 512 and 1024 pixels,
for avatars, favicons and app tiles.


COLOUR
------
  Teal    #12D6B0   rgb(18, 214, 176)   Primary brand colour
  Navy    #091F44   rgb(9, 31, 68)      Primary dark background
  Slate   #4E5E78   rgb(78, 94, 120)    Secondary text

The full thirteen-colour palette is on the brand assets page.

CMYK values are deliberately not published. Four of the palette colours
sit outside the CMYK gamut, which means a straight conversion prints
duller and slightly different from what you see on screen. For print
work, email marketing@arfadia.com and we will supply values matched to
your stock and process.


TYPEFACE
--------
  Poppins, free from https://fonts.google.com/specimen/Poppins

  Light 300 and Regular 400    body text, captions, paragraphs
  SemiBold 600 and Bold 700    headings, key figures, labels
  ExtraBold 800 and Black 900  large headings, hero text


CLEAR SPACE AND MINIMUM SIZE
----------------------------
Keep free space around the logo equal to at least half the height of the
icon. Nothing goes inside that margin: no text, no other logos, no edges
of the page.

  On screen   minimum 120 px wide for the horizontal logo
              minimum 32 px wide for the icon
  In print    minimum 25 mm wide for the horizontal logo

Below those sizes the wordmark stops being legible.


USAGE TERMS
-----------
1. You may use these assets to refer to Arfadia or report on Arfadia
   factually. Clients may use them to identify Arfadia as their agency
   or vendor. Neither requires written permission.

2. You may not use these assets in a way that suggests Arfadia endorses,
   sponsors, certifies or is affiliated with your product, service or
   organisation, unless there is an actual agreement in place saying so.

3. You may not alter the marks. Do not change the form of the logo, its
   colours or its proportions, and do not use it as a component of
   another logo or mark.

If your intended use is not covered here, please ask first.


WRITING THE NAME
----------------
  Correct    Arfadia

  Incorrect  ARFADIA
             arfadia
             ArFadia
             Arfadia Digital Marketing
             PT Arfadia

Always Arfadia, capital A only. The legal name PT Arfadia Digital
Indonesia is for contracts, invoices and legal references, not for
running text. On first mention in an article, Arfadia is enough.


CONTACT
-------
  marketing@arfadia.com
  +62 811 2502 8028
  https://www.arfadia.com


Assets last updated 8 September 2026.
