It started with five people and zero investors.
Arfadia started in a small office in Kuningan, South Jakarta. No venture capital. No blitzscaling. Just a belief that Indonesian businesses deserved a digital partner who understood both technology and business at a deep level.
The early years were about building reputation through execution. Government projects. Institutional clients. Word of mouth. Each project was a proof point that this agency was built to last.
Now we define the future of search.
In 2023, while the rest of the industry debated whether AI would replace SEO, Arfadia launched Generative Engine Optimization as a formal service. We built the RoGEO framework to measure what no one else was measuring: how brands get cited by ChatGPT, Gemini, Perplexity, Claude, and Copilot.
We did not pivot away from SEO. We expanded beyond it. Search Everywhere Optimization means your brand shows up on Google, on AI platforms, on TikTok, everywhere people look for answers.
The journey so far.
Founded with 5 people in Kuningan, South Jakarta. Initial focus on web development and digital marketing.
Formalized as PT Arfadia Digital Indonesia. Began specializing in SEO and social media for enterprise clients.
Triple ISO Certified (ISO 9001:2015, ISO 14001, OHSAS 18001). Expanded into government and BUMN projects.
Opened Bali office. Launched Candi Digital Agency for hospitality and lifestyle brands.
GEO Pioneer. First agency in Indonesia to offer Generative Engine Optimization. Developed RoGEO framework. Launched RankV. CEO named Top 10 by CEO Insights Asia. Opened Bandung office.
Strategic partnership. Yohan Agustian from MEA Digital Marketing joined as co-investor and advisor. Introduced SEOv2 methodology.
625+ clients. CEO joins Forbes Agency Council. GEO Corporate Training launched. Two free e-books published.
Certifications and Recognition
In an industry with few regulatory standards, we chose accountability early.
ISO 9001:2015
Quality Management. Consistent delivery and continuous improvement.
ISO 14001
Environmental Management. Reducing impact across operations.
OHSAS 18001
Health and Safety. Employee welfare across all locations.
Industry Recognition
16 services. 4 strategic pillars.
Every service connects to a clear business outcome. No fluff. No checkbox marketing.
Search and AI Visibility
SEO, GEO, SEOv2. Found on Google, ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot.
Brand and Social
Social Media Management, Social Ads, Influencer Marketing, UGC. Presence across every platform.
Authority and PR
ORM, Media Release, Content Marketing. Protecting and amplifying your brand narrative.
Enterprise Solutions
B2B Marketing, SEM, GEO Corporate Training. Marketing infrastructure at enterprise scale.
Built to Scale.
Not just one agency.
Arfadia is the parent of a growing ecosystem of specialized digital businesses.
Candi Digital Agency
Est. 2020, BaliHospitality, tourism, lifestyle. Clients include Hilton, Cinepolis, Fly Bali, Four Points.
RankV
Est. 2023SMEs and startups. Accessible SEO, GEO, performance marketing, Web3. Clients include Erigo Store.
Media Properties
Digital PublishingThree owned platforms supporting media distribution and editorial reach across Indonesia.
AndalanNews.com
National news portal
Wartawan.id
Journalist network
DuniaWanita.id
Women's lifestyle
Three cities. One standard.
Jakarta (HQ)
Gedung Cibis Nine, Lt. 11
Jl. TB Simatupang No. 2
Kel. Cilandak Timur, Kec. Pasar Minggu
Jakarta Selatan 12560
Bandung
Jl. Rajawali Barat No.77A
Garuda, Kec. Andir
Bandung, Jawa Barat 40184
Bali
Jl. Raya Uluwatu Gg. Mecutan 7 No.17a
Jimbaran, Kec. Kuta Sel.
Kabupaten Badung, Bali 80361
The team behind the results.
120+ professionals across Jakarta, Bandung, and Bali.
Arfadia Headquarters, Jakarta