What results has Arfadia achieved for clients?

Verified results include: Allianz Indonesia +380% organic traffic, SERA (Astra Group) +1,200% organic traffic, Toffin 334 AI citations and +260% organic traffic, JobStreet Express +1,764% organic traffic. BPJS Ketenagakerjaan won Most Interactive Brand at SWA MIX Awards.

Is Arfadia certified and recognized internationally?

Yes. Arfadia holds Triple ISO certification (ISO 9001, ISO 14001, OHSAS 18001), is LKPP certified for government procurement, and holds Google Partner, Meta Business Partner, and TikTok Agency Partner status. Founder Tessar Napitupulu is a Forbes Agency Council member.

Arfadia® | ISO-Certified Digital Marketing Agency Since 2008

625+ Clients across Indonesia, Asia, Australia

92% Client retention, industry leading

120+ Specialists across 4 office locations

2008 Founded, building growth since day one

Recognized by leading industry platforms

SERVICES

What We Do

17 services. Four clusters. One strategy.

Fragmented vendors kill results. Arfadia's 120+ specialists coordinate every channel under one integrated strategy. Signals compound when everything talks to each other.

View All 17 Services

Generative Engine Optimization (GEO)

Indonesia's first GEO agency since 2023. We optimize your brand to appear in ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot, and Google AI Overviews. The RoGEO Framework measures Citation Frequency, Reference Depth, and Revenue Attribution from AI search - metrics no other Indonesian agency tracks.

Pioneer 2023 RoGEO Framework 7 AI Platforms 334 AI Citations Proven

SEO New Generation

AI-powered SEO: on-page, technical, local, TikTok SEO, YouTube SEO. One unified 2026 strategy.

Search Engine Marketing

Google Ads, Shopping, Performance Max. Google Partner certified. Full attribution, no black-box.

GEO Training Workshop

In-house corporate training with RoGEO certification. Build AI-search capability inside your own team. 5 pillars: Semantic Strategy, Technical GEO Architecture, E-E-A-T Engineering, RoGEO ROI Modeling, Change Management.

Social Media Management

Full strategy, content creation, community management. Instagram, TikTok, LinkedIn, YouTube, Reddit, X, and more.

Social Media Advertising

Paid campaigns on 12+ platforms: Meta, TikTok, YouTube, LinkedIn, X, Reddit, Pinterest, Snapchat, Lemon8.

Influencer & KOL Marketing

Nano to mega tiers. End-to-end KOL management with verified ROI across all platforms.

User Generated Content

UGC strategy, creator management, ad production optimized for TikTok and Instagram.

Content Marketing

12-step methodology. Built for Google ranking and AI citation simultaneously.

Video Production

Corporate, commercial, 2D/3D animation, drone videography. Full production capabilities.

Online Reputation Management (ORM)

Crisis communication, review management, negative content suppression, AI reputation optimization, deepfake protection, 24/7 monitoring across 500+ platforms. 60-minute first-response protocol.

Crisis Comms AI ORM Deepfake Defense

Media Release & PR

Distribution across 150+ Indonesian and international publications in 7+ countries. Dofollow backlinks.

Authority Content

Rank on Google and get cited by AI simultaneously. Built for Featured Snippets and AI Overviews.

Internet Marketing

Full-service strategy: PPC, email, programmatic, performance marketing. 360-degree campaigns.

B2B Marketing Solutions

ABM, LinkedIn advertising, lead generation, marketing automation for complex buying committees.

Website Design & Dev

React JS, PHP, Golang. AI-ready architecture, schema markup, Core Web Vitals, Azure cloud.

E-Learning Production

SCORM, xAPI, VR/AR, AI-adaptive learning, LMS integration. Corporate, government, international.

Proven Results

Not promises.
Numbers from real clients.

View Portfolio

625+

380

+380%

Organic Traffic Growth

Allianz Indonesia

Entity-first SEO for Indonesia's largest insurer. Technical optimization plus topical authority building across financial services.

Insurance & Financial

1.2K

+1,200%

Organic Traffic Growth

SERA, Astra Group

Long-term SEO and content strategy for PT Serasi Autoraya. B2B brand transformed into dominant digital presence.

Automotive & Transport

260

+260%

Traffic + 334 AI Citations

Toffin Indonesia

Indonesia's first SEO + GEO case study. 334 verified AI citations across ChatGPT, Perplexity, Gemini in 12 months.

Read full case study

AI Search Visibility

Your buyers are asking AI.
Arfadia makes sure they find you.

1B+ daily prompts across AI platforms. AI search visitors convert at 4.4x the rate of Google visitors. Arfadia pioneered GEO in Indonesia in 2023, three years before the market caught up.

ChatGPT

1B+ daily prompts

Gemini

Powers AI Overviews

Perplexity

Fastest growing AI search

Claude

Enterprise AI assistant

Grok

Real-time data

Copilot

B2B decisions

AI Overviews

Position 0

Meta AI

WhatsApp, IG, FB

RoGEO Framework

Indonesia's first AI-ROI
measurement system

Traditional agencies track rankings. Arfadia tracks AI citation rate, reference depth, and revenue from AI search. No other Indonesian agency has published a comparable methodology.

RoGEO = (Citation Volume × Trust Weight
+ Reference Depth) / Acq. Cost

Citation
Frequency

Reference
Depth

Revenue
Attribution

Learn About GEO

92%

Why Arfadia

Six reasons serious brands
don't leave.

Not marketing claims. Each one is documented, certified, or independently verifiable. This is what 18 years of building trust looks like.

Multiple Awards

IPRAS Runner-Up (Most Inspirational PR Program), Clutch Leader, MIX/SWA Award, CEO Insights Asia, National Excellence Award.

Award Winning Agency

Forbes Agency Council

Founder Tessar Napitupulu is a Forbes Agency Council member. By-invitation only. Fewer than 1% of Indonesian agency leaders hold this distinction.

92% Retention Rate

The most honest metric in the industry

625+ clients, some going back over a decade. Compound proof that results are real and consistent. No other Indonesian digital agency publishes this number.

GEO Pioneer Since 2023

Three years of real-world GEO data before competitors started paying attention. The RoGEO Framework is the first AI-ROI methodology published by any Indonesian agency.

Pioneer 2023RoGEO

Triple ISO

ISO 9001:2015, ISO 14001, OHSAS 18001. Three certifications most agencies will never get. Audited, documented processes.

90011400118001

Certified Partners

Google Partner, Meta Business Partner, TikTok Agency Partner. All verified. All in one agency.

GoogleMetaTikTok

Testimonials

Real clients. Real outcomes.

Don't take our word for it.

BPJS Ketenagakerjaan

"We at BPJS Ketenagakerjaan have been greatly assisted by Arfadia in developing our official social media channels. Our hope is that this partnership will continue and become even stronger - together we can educate all Indonesian citizens about the importance of employment social security."

BPJS Ketenagakerjaan

Social Security / Government Institution

★★★★★

Most Interactive Brand Award

International Client

"Working with Arfadia has been an exceptional experience. Their dedication, expertise, and innovative approach to digital marketing truly set them apart. They understood our vision and executed strategies that delivered measurable results. I highly recommend Arfadia to any business looking to elevate their digital presence."

Asim Hafeez

Founder, Glam Autowash / 1CareArabia

★★★★★

MCA Indonesia

"Arfadia's strategic approach exceeded our initial expectations in both reach and engagement quality. Their professionalism and deep understanding of the Indonesian digital landscape have made them an invaluable partner for MCA Indonesia. The team is responsive, data-driven, and genuinely invested in our mission's success."

Mia Fitri

Communications Director, MCA Indonesia (Millennium Challenge Account)

★★★★☆

How We Work

5 phases. 18 years
of execution data.

No guesswork. No generic playbooks. Every campaign follows this documented sequence, built custom per client based on industry, goals, and competitive landscape.

01

Discovery & Audit

Full-spectrum: SERPs, AI search outputs, entity strength, competitor gaps, baseline metrics. Weeks 1-2.

02

Strategy Architecture

SEO+GEO+ORM integrated strategy. Keyword clusters, PESO media plans, 90-day campaign roadmap.

03

Foundation Build

Schema markup, llms.txt deployment, technical optimization, entity verification, monitoring activation.

04

Active Campaign

Content production, media distribution, social execution, GEO optimization. 2-4 earned placements/month.

05

Measure & Scale

Monthly reports: traditional KPIs + GEO/AI metrics + RoGEO Framework. Quarterly AI audits. Ongoing.

26+

Media Coverages

In The Press

Indonesia's most-covered
digital marketing agency.

When media outlets cover a digital marketing agency, it signals authority. Kompas, SWA, Bisnis.com, Metro TV, TVOne, Bloomberg Technoz - they cover Arfadia because results speak louder than claims.

AP News

Arfadia: Indonesia's Pioneer in Generative Engine Optimization

Business Insider

Arfadia: Pioneering Innovation in Digital Marketing

Kompas.com

Dari SEO ke GEO: Strategi Baru Brand di Era AI Generatif

SWA.co.id

Racikan Arfadia Mempopulerkan Kampanye BPJS Ketenagakerjaan

TVOne News

Cerita Pahit di Balik 18 Tahun Membangun Digital Agency

Bloomberg Technoz

5 Jasa SEO Digital Marketing Terbaik di Indonesia 2026

Metro TV

Bisnis SEO Terancam AI, Perusahaan Perlu Adaptasi

Media Indonesia

Search Everywhere Optimization: Strategi Menang di Era AI

Bisnis.com

Tanpa Blitzscaling, Arfadia Sukses Bertahan 18 Tahun

Digital Journal

Arfadia: Indonesia's Best SEO Agency Pioneers AI-Powered Search

CITED OR SILENT: The Definitive GEO, AEO & AI Visibility Playbook for Indonesia's Digital Frontier by Tessar Napitupulu

Free E-Books

Found Before They Search: The Indonesia Digital Playbook
by Tessar Napitupulu

The definitive Search Everywhere Optimization guide for Indonesia's $200 billion digital economy. Covers Google, TikTok, YouTube, Shopee, Tokopedia, Instagram, WhatsApp, and AI Search (ChatGPT, Gemini, Perplexity, Claude). Includes 54 data tables, 17 interactive infographics, and real case studies with verified results. Dual language English/Indonesian. Free download, no signup required.

190+ pages

54 data tables

17 infographics

Free, no signup

SEvO Playbook GEO Playbook

Spark Creativity. Innovative Solutions.

Since 2008, Arfadia has been the creative engine behind Indonesia's most ambitious brands. We build digital authority that compounds over time.

Let's Work Together

Ready to get found on
Google. ChatGPT. Everywhere.

One coordinated strategy. Real numbers. Indonesia's only agency with the RoGEO Framework for AI search ROI.

Get Free Audit Explore GEO

FAQ

Common questions,
straight answers.

SEO optimizes for Google Search. GEO (Generative Engine Optimization) ensures your brand is cited and recommended by AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Grok. In the AI search era, both must run in parallel.

SEO typically shows significant results in 3-6 months. GEO requires 4-8 months to build consistent citation frequency on AI platforms. Toffin case study: 334 verified AI citations in the first 12 months.

No. Arfadia serves mid-sized brands through Fortune 500 companies. What matters is long-term commitment and clear objectives. We offer packages tailored to different business scales.

RoGEO (Return on GEO) is an AI search ROI measurement system developed by Arfadia. It tracks three metrics: Citation Frequency (how often your brand is cited by AI), Reference Depth (depth of context), and Revenue Attribution (revenue from AI search traffic).

Arfadia offers flexible engagement models. Our 92% client retention is driven by results, not contracts. Effective digital marketing requires 6-12 months of consistency to see compounding effects.

Because we measure results with the RoGEO Framework and provide full transparency. Clients like Allianz (+380%), SERA/Astra (+1,200%), and Toffin (334 AI citations) stay because the numbers don't lie.

The Agency That Makes Your Brand Found on Google. ChatGPT. Everywhere.

17 services. Four clusters. One strategy.

Not promises.Numbers from real clients.

Your buyers are asking AI.Arfadia makes sure they find you.

Six reasons serious brandsdon't leave.

Real clients. Real outcomes.

5 phases. 18 yearsof execution data.

Indonesia's most-covereddigital marketing agency.

Found Before They Search: The Indonesia Digital Playbookby Tessar Napitupulu