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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 38 posts
Twitter

Generative Engine Optimization / a month ago

PromptWatch Review 2026: Hands-On, With Real Data

Our hands-on PromptWatch review, built on real data from Arfadia's own AI visibility tracking. Features, pricing, pros and cons, and who it's for in 2026.


Generative Engine Optimization / a month ago

AI Citation Statistics 2026: Sourced & Updated

AI citation statistics for 2026, all sourced: ~82% of AI citations come from earned media, statistics lift visibility 41%, and citation traffic converts up to 16.8%.


Digital Marketing / a month ago

Zero-Click Search Statistics 2026: Sourced & Updated

Zero-click search statistics for 2026, all sourced: 58.5% of US searches end without a click, ~83% when an AI Overview appears, plus CTR impact.


Generative Engine Optimization / 2 months ago

Otterly AI Alternatives: 5 AI Visibility Tools for 2026

Outgrowing Otterly AI? Compare 5 alternatives for 2026, from all-in-one PromptWatch to enterprise Profound, by price, features, and when to step up.


Generative Engine Optimization / 2 months ago

PromptWatch vs Peec AI: Which AI Visibility Tool Fits?

PromptWatch vs Peec AI for 2026: all-in-one versus lean reporting. Compare engines, content generation, seats, and pricing to see which fits your team.


Generative Engine Optimization / 2 months ago

Profound Alternatives: 5 AI Visibility Tools for 2026

Looking for a Profound alternative? Compare 5 AI visibility tools for 2026 by price, features, and fit, from all-in-one PromptWatch to budget-friendly Otterly.


Generative Engine Optimization / 2 months ago

Profound vs PromptWatch: Which AI Visibility Tool Wins?

Profound vs PromptWatch compared for 2026: features, pricing, data methods. Profound wins for enterprise, PromptWatch for all-in-one value. See which fits.


Generative Engine Optimization / 2 months ago

AI Search & GEO Statistics 2026 (Sourced, Updated)

20+ AI search and GEO statistics for 2026, each with its source: ChatGPT usage, zero-click rates, AI Overviews, conversion data, and citation factors.


Generative Engine Optimization / 2 months ago

AI Visibility Optimization: The Complete 2026 Guide

AI visibility optimization explained: the metrics that matter, how to measure your brand's presence in ChatGPT, Gemini, and AI Overviews, plus the best tools.


Generative Engine Optimization / 2 months ago

Best AI Visibility Optimization Tools 2026 (GEO)

Compare PromptWatch, Profound, and Peec AI for AI visibility optimization, GEO metrics, citations, and prompt tracking. Plus how to pick the right tool.

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