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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 235 posts
Twitter

SEO / 14 days ago

How to Measure AI Visibility: A GEO Framework

There is no rank tracker for ChatGPT. The KPIs, formulas and reporting cadence that actually measure whether AI systems cite your brand.


SEO / 14 days ago

Australian Privacy Act: A Guide for SEO/GEO Buyers

Serious breaches now cost up to AUD 50 million. What APP 8, the 2024 reforms and OAIC guidance actually mean for hiring an SEO or GEO agency.


SEO / 14 days ago

SEO Cost in Australia 2026: Full Pricing Guide

AUD 800 to 15,000+ a month depending on tier. Real Australian SEO pricing by scope, city, industry, plus the GST and PAYG questions nobody explains.


SEO / 14 days ago

GEO vs SEO vs AEO in Australia: What Differs

SEO ranks pages, AEO wins the extracted answer, GEO earns AI citations. Here is what actually moves each one, with the Princeton research behind it.


SEO / 15 days ago

SEO vs GEO in Canada: Google.ca Isn't Enough

Google commands 89.5% of Canadian search, but only 31% of AI answers cite a .ca source. Here's why SEO and GEO need separate, sequenced strategies.


SEO / 15 days ago

Local SEO in Canada: Winning the Map Pack

Canada's SEO market spans four hubs with no single capital. Here's what genuine local SEO, and Map Pack visibility, actually requires per city.


SEO / 15 days ago

AI Search Adoption in Canada: 2026 Snapshot

Canadian consumer AI trial now exceeds the US, while formal business adoption lags. Here's what the 2026 adoption numbers mean for marketing timing.


SEO / 15 days ago

PIPEDA, CASL and Hiring an Offshore Agency

PIPEDA and CASL apply to any agency serving Canadian clients, wherever it's based. Here's what compliant data handling and outreach actually looks like.


SEO / 15 days ago

Bill 96 and SEO: What Quebec's Law Requires

Bill 96 requires French content at least as prominent as English on any site reaching Quebec. Here's what that means for hreflang, URLs and schema.


SEO / 15 days ago

AI Overviews Don't Answer in French Yet | Canada GEO

Google's AI Overviews still don't answer in French in Canada. Here's what that means for a bilingual GEO strategy and how Quebec's AI users search.


SEO / 15 days ago

Measuring GEO ROI in the UK: KPIs That Hold Up

Different GEO trackers report different numbers for the same brand. Here are the UK benchmarks and how to measure honestly.


SEO / 15 days ago

British English and Entity Signals: A GEO Factor

UK AI models weight British spelling and UK entity signals as relevance markers. Here is what that means for content and schema.


SEO / 15 days ago

Multi-Platform GEO for UK B2B: Why One Engine Fails

Cross-engine citation overlap runs as low as 11%. Why a UK GEO programme needs five platforms, not one, and how they differ.


SEO / 15 days ago

How UK Adults Actually Use AI Search: Ofcom Data

Ofcom's 2025 data on ChatGPT visits, AI Overviews and zero-click search, and what it means for UK content visibility.

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