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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 314 posts
Twitter

SEO / a month ago

Why Naver's AI Cites Itself, Not Your Website

C-Rank scores the source, D.I.A. scores the document, and the answer layer draws mostly from inside the platform. Placement before prose.


SEO / a month ago

When Korean Search Became a Conversation

A generative summary, then a conversational tab that reached ten million users in under three weeks. What the answer layer does to clicks.


SEO / a month ago

Korean Keyword Research Has to Be Done Twice

DataLab gives a trend index, the ads tool gives last month's actuals. Two platforms, two datasets, and why merging them destroys the finding.


SEO / a month ago

Naver Technical SEO: The Checklist for Yeti

Manual site registration, no hreflang support, forty-character titles. Nine ways Korea's domestic crawler behaves unlike Googlebot, and the fix order.


SEO / a month ago

Naver vs Google: Reading Korea Search Share

Two trackers, two leaders, a thirty-point gap. What each panel counts, which one answers which question, and why averaging them breaks both.


SEO / a month ago

The CMA Made Google Show Its UK Search Data

Strategic Market Status, a publisher opt-out arriving December 2026, and impressions plus click-through rates finally reported separately.


SEO / a month ago

Clicks Are Stable and Clicks Collapsed, Both Are True

Google reports an aggregate. Independent studies measure one query class. Why the UK figures range from 12 percent to over half.


SEO / a month ago

What AI Answers Repriced in UK Content

How-to guides lost a fifth of their Google referrals while news interviews gained 63 percent. The UK publisher data, split by topic and format.


SEO / a month ago

How to Read UK SEO Market Numbers Without Being Misled

Two IBISWorld categories, one ad spend figure that is not agency revenue, and the London share nobody can actually evidence.


SEO / a month ago

British English Keywords Are Not a Spelling Choice

Solicitor and attorney describe different services. Why UK vocabulary, regulators and the tax year calendar change which terms you target.


SEO / a month ago

UK Data Protection Rules for Overseas SEO Suppliers

The ICO three step test, adequacy gaps, IDTA choices and the new PECR ceiling, set out for procurement teams reviewing a vendor abroad.


SEO / a month ago

When a Blog Post Enters a Regulated Review Path

Marketing communication rules reach unpaid online material, so an educational piece can need compliance sign off before it goes live.


SEO / a month ago

AI Use Is High Here and Deployment Is Governed

Consumers reach for generative tools well above the EU average while supervised financial institutions move under documented control.


SEO / a month ago

Measuring AI Citations Without Fooling Yourself

Cited source sets overlap 34 to 42 percent between days. Any figure from one prompt on one day is noise rather than a result.

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