Marketing communication rules reach unpaid online material, so an educational piece can need compliance sign off before it goes live.

Consumers reach for generative tools well above the EU average while supervised financial institutions move under documented control.

Cited source sets overlap 34 to 42 percent between days. Any figure from one prompt on one day is noise rather than a result.

Nobody has published a controlled measurement. Here is the evidence that does exist, and the test design that would settle it.

Three quarters of implementations carry errors. One wrong return tag can void every language version of a site at once.

Half the workforce commutes in from abroad, so much of the volume shows up under other countries. Here is how to collect it properly.

Section 10A sets a 20% advertising floor for public bodies, and the largest ones are missing it. Private companies owe nothing at all.

A new act, a new office, and fifteen sectoral regulators. What marketing and content teams now have to account for, in plain terms.

ChatGPT drives most referrals here, but Gemini's share is five times lower than the European average. Why that changes prompt panels.

No published study compares local and British domains in AI answers. Here is the one direct test that exists, and how to run your own.

Paid search grew just 4% against 8% for the whole market. A breakdown of every channel, plus the modelling caveat nobody mentions.

The only first-party study found CTR down 26% while rankings improved slightly. How to instrument that divergence properly.

One needs 219,000 mentions, the other 26,000 for a similar lift. A platform by platform look at what moves each engine.

Comparison threads, longevity culture, and which communities allow vendor replies. What the purchase journey actually looks like.