Generative Engine Optimization

Arfadia's GEO insights from the trenches. We're a digital marketing agency that's been optimizing brands for AI visibility since before it was trendy. This blog shares what actually works, backed by real client data, monthly experiments, and honest mistakes. No fluff, just practical strategies for getting your B2B brand cited by ChatGPT, Gemini, Grok, Perplexity and Copilot. Written by marketers who do this daily, not theorists















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OTAs Own Generic Search, Not the Booking

OTAs dominate generic travel searches. The long-tail itinerary and package terms that actually convert are still wide open for independent tour operators.