Keyword Research When the Tools Return Nothing
Every database reports zero volume for this territory. That is a reporting threshold, not an absent market, and here is how to work around it.
Generative Engine Optimization
Arfadia's GEO insights from the trenches. We're a digital marketing agency that's been optimizing brands for AI visibility since before it was trendy. This blog shares what actually works, backed by real client data, monthly experiments, and honest mistakes. No fluff, just practical strategies for getting your B2B brand cited by ChatGPT, Gemini, Grok, Perplexity and Copilot. Written by marketers who do this daily, not theorists
Why Population Is the Wrong Way to Size This Market
The territory holds 64,000 residents and a register writing USD 362 billion. Only one of those figures should shape where you spend.
Korean Search Visibility When Rank Fails
Two organic competitions, modular result pages and an analytics tool that cannot see inside the domestic platform. Five layers, no substitution.
Why Naver's AI Cites Itself, Not Your Website
C-Rank scores the source, D.I.A. scores the document, and the answer layer draws mostly from inside the platform. Placement before prose.
When Korean Search Became a Conversation
A generative summary, then a conversational tab that reached ten million users in under three weeks. What the answer layer does to clicks.
Korean Keyword Research Has to Be Done Twice
DataLab gives a trend index, the ads tool gives last month's actuals. Two platforms, two datasets, and why merging them destroys the finding.
Naver Technical SEO: The Checklist for Yeti
Manual site registration, no hreflang support, forty-character titles. Nine ways Korea's domestic crawler behaves unlike Googlebot, and the fix order.
Naver vs Google: Reading Korea Search Share
Two trackers, two leaders, a thirty-point gap. What each panel counts, which one answers which question, and why averaging them breaks both.
The CMA Made Google Show Its UK Search Data
Strategic Market Status, a publisher opt-out arriving December 2026, and impressions plus click-through rates finally reported separately.
Clicks Are Stable and Clicks Collapsed, Both Are True
Google reports an aggregate. Independent studies measure one query class. Why the UK figures range from 12 percent to over half.
What AI Answers Repriced in UK Content
How-to guides lost a fifth of their Google referrals while news interviews gained 63 percent. The UK publisher data, split by topic and format.
How to Read UK SEO Market Numbers Without Being Misled
Two IBISWorld categories, one ad spend figure that is not agency revenue, and the London share nobody can actually evidence.
British English Keywords Are Not a Spelling Choice
Solicitor and attorney describe different services. Why UK vocabulary, regulators and the tax year calendar change which terms you target.
UK Data Protection Rules for Overseas SEO Suppliers
The ICO three step test, adequacy gaps, IDTA choices and the new PECR ceiling, set out for procurement teams reviewing a vendor abroad.