NPC Advisory 2024-04 and Your Prompt Logs
NPC Advisory 2024-04 names prompt processing and monitoring, and model clauses are voluntary. What Philippine marketing teams get wrong.
Generative Engine Optimization
Arfadia's GEO insights from the trenches. We're a digital marketing agency that's been optimizing brands for AI visibility since before it was trendy. This blog shares what actually works, backed by real client data, monthly experiments, and honest mistakes. No fluff, just practical strategies for getting your B2B brand cited by ChatGPT, Gemini, Grok, Perplexity and Copilot. Written by marketers who do this daily, not theorists
Reading an Agency Report That Mixes Rank and Citation
Rank, presence, mention and citation are four separate things. Ten questions that show whether a report measures anything you can re-run.
Your Bank Cannot Buy Into a PH AI Overview
Ads in AI Overviews reached the Philippines on 19 December 2025, but finance and healthcare are excluded. Organic citation is the only route in.
The AI Citation Question Nobody in PH Can Answer
Nobody has shown whether AI engines cite Philippine sources or default to US ones. What adjacent research proves, and how to test it yourself.
PIPA 2026: Korea's 10% Turnover Fine
Act No. 21445 takes effect 11 September 2026. The 10% tier is on total turnover, the CEO is named in statute, and it reaches you wherever your office is.
Machine-Translated Korean Is a Disqualifier
It fails twice: Naver's models read translated syntax as low-probability text, and Korean readers catch the register in a sentence. Translation fixes half.
Measuring GEO in Korea: Naver Gets Its Own Line
A 45% global citation rate and 5% in AI Briefing blends to a healthy 37%. The blend hides the gap. Ten metrics, their formulas, and the review cadence.
Korea's GEO Market Is One Year Old
Korea has named GEO agencies, published KRW price tiers and no standards at all. Entry from 300,000 won, professional from 5 million. What you get for it.
How Naver AI Briefing Picks Who Gets Cited
Roughly 70% of AI Briefing citations come from inside Naver, not the open web. Naver pays 3,000 creators monthly by citation count. Here is what it means.
Korea Has Two AI Front Doors, Not One
No Korean AI assistant dominates like Naver dominates search. ChatGPT leads the assistants, Naver AI Briefing owns the search layer. Both are load-bearing.
The KPI Dashboard That Won't Fool Your CFO
Traffic dashboards mislead B2B logistics teams. A pipeline-first measurement framework that survives an executive budget review.
The Logistics Content Gap in Eastern Indonesia
Eastern Indonesia coverage is thin across nearly every provider's site. Why that gap is a real, testable content opportunity.
Why 'We Are Reliable' Is Invisible to AI
AI systems cannot cite a reliability claim, only a reliability number. How to turn OTIF and SLA data into citable GEO evidence.
The Compliance Content Nobody Else Will Write
PPJK, customs, and SIUJPT content is genuinely scarce online. Why regulatory accuracy is the strongest content moat in logistics.