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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 314 posts
Twitter

SEO / 2 months ago

Local SEO in Canada: Winning the Map Pack

Canada's SEO market spans four hubs with no single capital. Here's what genuine local SEO, and Map Pack visibility, actually requires per city.


SEO / 2 months ago

AI Search Adoption in Canada: 2026 Snapshot

Canadian consumer AI trial now exceeds the US, while formal business adoption lags. Here's what the 2026 adoption numbers mean for marketing timing.


SEO / 2 months ago

PIPEDA, CASL and Hiring an Offshore Agency

PIPEDA and CASL apply to any agency serving Canadian clients, wherever it's based. Here's what compliant data handling and outreach actually looks like.


SEO / 2 months ago

Bill 96 and SEO: What Quebec's Law Requires

Bill 96 requires French content at least as prominent as English on any site reaching Quebec. Here's what that means for hreflang, URLs and schema.


SEO / 2 months ago

AI Overviews Don't Answer in French Yet | Canada GEO

Google's AI Overviews still don't answer in French in Canada. Here's what that means for a bilingual GEO strategy and how Quebec's AI users search.


SEO / 2 months ago

Measuring GEO ROI in the UK: KPIs That Hold Up

Different GEO trackers report different numbers for the same brand. Here are the UK benchmarks and how to measure honestly.


SEO / 2 months ago

British English and Entity Signals: A GEO Factor

UK AI models weight British spelling and UK entity signals as relevance markers. Here is what that means for content and schema.


SEO / 2 months ago

Multi-Platform GEO for UK B2B: Why One Engine Fails

Cross-engine citation overlap runs as low as 11%. Why a UK GEO programme needs five platforms, not one, and how they differ.


SEO / 2 months ago

How UK Adults Actually Use AI Search: Ofcom Data

Ofcom's 2025 data on ChatGPT visits, AI Overviews and zero-click search, and what it means for UK content visibility.


SEO / 2 months ago

UK GDPR and the Indonesia Data Adequacy Gap Explained

Indonesia has no UK data adequacy decision. Here is what that means for IDTA, the data protection test, and ICO fine exposure.


SEO / 2 months ago

GEO Agencies UK: Real Capability vs Rebranded SEO

Over 120 UK agencies now claim GEO. Here is how to tell the 30 to 40 with genuine capability from SEO firms that just added the term.


Generative Engine Optimization / 2 months ago

How to Measure GEO ROI in Malaysia: KPIs Explained

There is no AI Search Console. Here is how to build a defensible GEO measurement framework for the Malaysian market, drift and all.


SEO / 2 months ago

Malaysia GEO Agencies: A Competitive Review

A review of Malaysia's GEO and AEO agencies, what they claim, what's verifiable, and the due-diligence questions worth asking before signing.


SEO / 2 months ago

Malaysia AI Adoption: Why the Numbers Don't Match

Malaysian AI adoption figures range from 27% to 79% depending on the source. Here is what each number actually measures, and why that matters.

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