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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 235 posts
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SEO / a month ago

Your Documentation Is Already Your Best SEO Asset

Your engineers wrote the most accurate content on your site, and it sits in an unoptimised subdomain nobody has looked at through an SEO lens. Here is why.


Generative Engine Optimization / a month ago

Half Your Software Buyers Never Visit Your Site

More than half of decision-makers now begin software research inside an LLM, not a search engine. Here is what that changes about how a shortlist forms.


Generative Engine Optimization / a month ago

The Bahasa Prompt That Changes Your Whole Shortlist

The same question, asked in Bahasa and English on the same engine, on the same day, returned zero of the same software vendors. Here is what it means.


SEO / a month ago

Why G2 Owns Your Category Name on Google

When someone searches your software category, G2 shows up first and your product page sits quietly on page two. Here is why, and what works against it.


Generative Engine Optimization / a month ago

Getting Cited by AI When Compliance Demands Disclaimers

Engines refuse advice and answer questions. Institutions can only occupy the second. Here is how to write for it without breaking POJK.


SEO / a month ago

Your OJK Licence Number Is Invisible to Google

It sits inside a badge image. Crawlers cannot read it. Neither can ChatGPT. Neither can the borrower checking if you are legal.


Generative Engine Optimization / a month ago

AI Overviews Draw a Line Through Financial Content

Ninety-one percent of educational finance queries trigger a summary. Seven percent of stock price queries do. That line is the whole strategy.


SEO / a month ago

Publishing SEO Through a Legal Review Cycle

Your competitor publishes weekly because nothing they write needs a lawyer. Here is how to build a content system that survives compliance.


SEO / a month ago

The E-E-A-T Bar Google Sets for Money Pages

Financial content sits in Google's strictest quality tier. A blog bylined Editorial Team has a structural weakness no link building repairs.


SEO / a month ago

Why Comparison Sites Outrank Your Licence

Cermati ranks first for questions about OJK licensing. The institutions that hold the licence rank thirty-fourth. That gap is fixable.


Generative Engine Optimization / a month ago

Halal, BPOM and the Signals AI Actually Reads

Your certification sits inside a badge image. Google cannot read it. Neither can ChatGPT. The October deadline makes this urgent.


Generative Engine Optimization / a month ago

How to Get Your Products Recommended by AI

Shoppers ask ChatGPT what to buy and two names come back. There is no page two in a conversation. Here is how to be one of them.


SEO / a month ago

SEO Timing for Ramadan, Harbolnas and 11.11

Google needs weeks to rank a new page. Your campaign gives it eleven days. Here is when the work actually has to start.


a month ago

Faceted Navigation Is Eating Your Crawl Budget

Every filter a shopper clicks spawns a URL. On a large catalog that runs into millions, and Googlebot never reaches the pages that earn money.

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