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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 235 posts
Twitter

SEO / a month ago

TikTok SEO for Indonesian Online Stores

TikTok Shop gained six points last year while Shopee lost five. Here is how its search algorithm ranks video, and what that means for your store.


Generative Engine Optimization / 2 months ago

Why AI Recommends Reddit and Quora, Not Your Site

Reddit drives roughly 40% of AI citations. Your website? Maybe 5-10%. Here is why community presence now shapes what ChatGPT recommends, how to fix it.


Generative Engine Optimization / 2 months ago

Visibility Is Not Credibility in AI Search (2026)

Visibility is not credibility: AI citations don’t equal trust. Accuracy, sentiment, and proof decide whether AI answers drive confidence.


Generative Engine Optimization / 2 months ago

GEO Myths Debunked: What Actually Works (2026)

GEO myths debunked with Google's official guidance: why llms.txt, chunking, AI rewrites, and keyword stuffing don't work, and what actually earns AI citations.


Generative Engine Optimization / 2 months ago

Is GEO Just SEO? The Honest Answer (2026)

Is GEO just SEO? The honest answer: about 80% overlaps, but the decisive 20%, citations over rankings and per-engine strategy, is what wins AI visibility.


Generative Engine Optimization / 2 months ago

Best AI Visibility Tools for Enterprise 2026

The best AI visibility & GEO tools for enterprise, ranked for security & compliance, scale, engine coverage, & content generation. Compare Profound and more.


Generative Engine Optimization / 2 months ago

GEO for E-commerce & ChatGPT Shopping (2026)

GEO for e-commerce: how ChatGPT Shopping and AI assistants pick products, why structured data and a clean Google feed win, how smaller brands compete.


Digital Marketing / 2 months ago

GEO for Reddit: Get Cited in AI Answers (2026)

GEO for Reddit in 2026: why AI trusts Reddit, where it gets cited most, and how to earn an authentic, citable presence without astroturfing or breaking the rules.


Digital Marketing / 2 months ago

GEO for YouTube: Get Videos Cited by AI (2026)

GEO for YouTube: why AI cites structured long-form video, where those citations land, and how transcripts, chapters, and paired pages get your videos quoted.


Generative Engine Optimization / 2 months ago

How to Optimize for Microsoft Copilot (2026)

How to optimize for Microsoft Copilot: why Bing is the foundation, the Bing-to-ChatGPT multiplier, the enterprise M365 angle, and the steps that earn citations.


Generative Engine Optimization / 2 months ago

How to Get Cited by Claude in 2026

How to get cited by Claude: how it selects sources via Brave Search, why it demands depth and third-party validation, and the steps that earn its citations.


Generative Engine Optimization / 2 months ago

How to Appear in Gemini & Google AI Mode (2026)

How to appear in Gemini and Google AI Mode: how query fan-out works, why it changes SEO, and how to optimize passages and topic coverage to get cited.


Generative Engine Optimization / 2 months ago

How to Rank in Perplexity AI in 2026

How to rank in Perplexity in 2026: how it selects sources, why it leans on Reddit, and the freshness, authority, and community signals that earn its citations.


Generative Engine Optimization / 2 months ago

How to Appear in Google AI Overviews (2026)

How to appear in Google AI Overviews: what Google officially says works, why it is SEO plus E-E-A-T and freshness, and the steps that earn AI citations.

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