What POJK 8/2024 Actually Means for Your Content
One wrong coverage claim under POJK 8/2024 is a compliance incident, not a bounce. Here is the review workflow that prevents it.
Generative Engine Optimization
Arfadia's GEO insights from the trenches. We're a digital marketing agency that's been optimizing brands for AI visibility since before it was trendy. This blog shares what actually works, backed by real client data, monthly experiments, and honest mistakes. No fluff, just practical strategies for getting your B2B brand cited by ChatGPT, Gemini, Grok, Perplexity and Copilot. Written by marketers who do this daily, not theorists
BPJS or Private Health Insurance? Write This Carefully
Nearly everyone already has BPJS Kesehatan. Here is how to write top-up health insurance content that adds value without disparaging it.
Local vs Global Brands in AI Recommendations
Local brands lead Indonesian skincare sales. One AI audit named only global brands. Here's why both are true, and what to do about it.
Schema Markup Guide for FMCG Product Pages
AI engines compare products on structured data, not marketing copy. Here's the schema priority order and format that earns citations.
Private Label's AI Citation Advantage in Grocery
Private label holds 0.6% of Indonesia's FMCG market, yet outcites national brands in AI grocery answers. Here's why that gap matters.
Recipe & Usage-Occasion Content for FMCG Brands
Recipe content drives huge traffic and almost no direct sales. Here's how to fix the pathway after the content, not the content itself.
How the ROPO Effect Works for FMCG in Indonesia
Most FMCG purchases still happen at a register no analytics tool sees. Here's how to measure the online research that leads there.
Is AI Quoting the Right Car Price for Indonesia?
No published study confirms AI engines quote the correct Indonesia price for a car. Here is how to test it before anyone else does.
Financing-First Search in Indonesia's Car Market
Most Indonesian car purchases run on credit, not cash. Most car websites still treat financing as a footnote. Fix that gap here.
TKDN and EV Incentives: Content That Ages Well
Incentive content that skips the effective date goes stale within a policy cycle. A framework for writing TKDN content that lasts.
Why Marketplaces Now Out-Cite Car Brands in AI Answers
A named Indonesian study now tracks it: marketplaces and YouTube out-cite manufacturer sites in car-buying AI answers. Here is what changed.
The llms.txt Debate for Government Websites
Zero government sites have an llms.txt. A 300,000-domain study found it doesn't affect citation anyway. What it's actually good for.
What Government GEO Actually Means
Government GEO optimises for procedural citation, not brand citation. Why that single difference changes how the entire discipline should work.
How LKPP Procurement Works for Digital Agencies
Digital marketing for government is Jasa Lainnya, not Jasa Konsultansi. The classification most agencies get wrong, and what it actually costs.