The Halal Deadline Hiding Inside Your Content Calendar
October 2026 changes what health product pages can legally show. A compliance deadline most content calendars have not accounted for.
Generative Engine Optimization
Arfadia's GEO insights from the trenches. We're a digital marketing agency that's been optimizing brands for AI visibility since before it was trendy. This blog shares what actually works, backed by real client data, monthly experiments, and honest mistakes. No fluff, just practical strategies for getting your B2B brand cited by ChatGPT, Gemini, Grok, Perplexity and Copilot. Written by marketers who do this daily, not theorists
Three Words for the Same Headache
Formal, standard, and colloquial Indonesian medical terms return different search volumes. Most condition pages only target one.
The Query Google Refuses to Let AI Answer
Google removed AI Overviews from local health searches entirely. What that reversal means for where your SEO budget should go next.
Why Your Hospital's Content Still Doesn't Get Cited
Your best clinical content may still be invisible to AI answer engines. Here is the credentialing gap most hospital sites never close.
Why ChatGPT and Google Cite Hospitals Differently
Google AI Overviews and ChatGPT cite hospital systems on almost opposite rules. Here is what that split means for healthcare content strategy.
The SaaS Dashboard Problem Nobody Talks About
Traffic goes up, pipeline does not move. Pipeline goes up, traffic never showed it coming. Here is why SaaS dashboards keep lying, and what to report.
The Indonesian EdTech Crash Nobody Learned From: SEO and GEO Lessons from Zenius's Collapse
Zenius ran for 20 years, then shut down in 2024. Ruangguru survived the same crash by pivoting. Here is the SEO and GEO lesson.
Indonesia's Admission Calendar Is a Content Calendar: A Month-by-Month Guide to SNBP, SNBT, and Jalur Mandiri
SNBP, SNBT and Jalur Mandiri each trigger a predictable search spike. Here is when education content needs to be live for each one.
What Happens When Nearly Half Your Applicants Ask AI First
AI college-search use nearly doubled in eight months. Citation share, not paid search spend, decides who makes the shortlist.
MCP and the Start of Agentic Software Buying
A new protocol lets AI agents call your software directly, without reading a web page. Here is what that means for GEO, and why it is too early to ignore.
Half Your Software Buyers Never Visit Your Site
More than half of decision-makers now begin software research inside an LLM, not a search engine. Here is what that changes about how a shortlist forms.
The Bahasa Prompt That Changes Your Whole Shortlist
The same question, asked in Bahasa and English on the same engine, on the same day, returned zero of the same software vendors. Here is what it means.
Getting Cited by AI When Compliance Demands Disclaimers
Engines refuse advice and answer questions. Institutions can only occupy the second. Here is how to write for it without breaking POJK.
Your OJK Licence Number Is Invisible to Google
It sits inside a badge image. Crawlers cannot read it. Neither can ChatGPT. Neither can the borrower checking if you are legal.