Measuring AI Citations Without Fooling Yourself
One blended percentage hides the only diagnostic worth having. Four paths, a fixed prompt panel, and the failed prompts kept in the report on purpose.
Arfadia's GEO insights from the trenches. We're a digital marketing agency that's been optimizing brands for AI visibility since before it was trendy. This blog shares what actually works, backed by real client data, monthly experiments, and honest mistakes. No fluff, just practical strategies for getting your B2B brand cited by ChatGPT, Gemini, Grok, Perplexity and Copilot. Written by marketers who do this daily, not theorists
One blended percentage hides the only diagnostic worth having. Four paths, a fixed prompt panel, and the failed prompts kept in the report on purpose.
A national model family trained entirely within one country, and an independent benchmark that rates it eleventh of twenty-six. Both facts matter.
Five peer-reviewed studies agree the loss sits in the language mismatch, not in the language itself. Here is what each one measured, and how much.
Direction belongs on the html element. Mixed strings need isolation. And one canonical mistake quietly removes a whole language from the search index.
Translating an English list gives you terms nobody types. Two registers, three spelling variants, and one benchmark that skips the local dialect.
Question headings, localized schema, festival timing and speed budgets that serve classic results and machine extraction at once.
A hierarchy that puts revenue above rankings, a language-quality layer most agencies skip, and the line where citation tracking begins.
Business profile work, name consistency and messaging events, plus where a nearby-intent query stops being an organic problem.
Section 129 grounds, transfer assessments, officer thresholds and the 72-hour clock that starts when an incident happens, not when you notice.
Why translating one list fails, and how to build separate query hypotheses plus hreflang mapping for English, Malay and Chinese pages.
Shared words that flip meaning across the border, plus the editorial workflow that keeps reused Malay drafts from misfiring.
Subfolders, hreflang ownership and per-country reporting. Five inputs that decide which country you fund first.
Census 2020 counts home speech, not queries. When Mandarin earns its place, and why Baidu belongs to a different brief.
Four research passes found no local measurement. What Pew, Ahrefs and Seer actually measured, and what to track yourself instead.