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Tessar Napitupulu

Tessar Napitupulu, founder and CEO of Arfadia, is Indonesia's pioneer in Generative Engine Optimization (GEO) since 2023. A Forbes Agency Council member, he helps brands stay visible across SEO, GEO, and AI search, and authored two books on GEO.

Bali, Indonesia https://councils.forbes.com/profile/Tessar-Napitupulu-Founder-CEO-Arfadia/e8eeefa2-3937-4fb9-bd39-d160ed7c3ba2 314 posts
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SEO / 3 months ago

Your OJK Licence Number Is Invisible to Google

It sits inside a badge image. Crawlers cannot read it. Neither can ChatGPT. Neither can the borrower checking if you are legal.


Generative Engine Optimization / 3 months ago

AI Overviews Draw a Line Through Financial Content

Ninety-one percent of educational finance queries trigger a summary. Seven percent of stock price queries do. That line is the whole strategy.


SEO / 3 months ago

Publishing SEO Through a Legal Review Cycle

Your competitor publishes weekly because nothing they write needs a lawyer. Here is how to build a content system that survives compliance.


SEO / 3 months ago

The E-E-A-T Bar Google Sets for Money Pages

Financial content sits in Google's strictest quality tier. A blog bylined Editorial Team has a structural weakness no link building repairs.


SEO / 3 months ago

Why Comparison Sites Outrank Your Licence

Cermati ranks first for questions about OJK licensing. The institutions that hold the licence rank thirty-fourth. That gap is fixable.


Generative Engine Optimization / 3 months ago

Halal, BPOM and the Signals AI Actually Reads

Your certification sits inside a badge image. Google cannot read it. Neither can ChatGPT. The October deadline makes this urgent.


Generative Engine Optimization / 3 months ago

How to Get Your Products Recommended by AI

Shoppers ask ChatGPT what to buy and two names come back. There is no page two in a conversation. Here is how to be one of them.


SEO / 3 months ago

SEO Timing for Ramadan, Harbolnas and 11.11

Google needs weeks to rank a new page. Your campaign gives it eleven days. Here is when the work actually has to start.


3 months ago

Faceted Navigation Is Eating Your Crawl Budget

Every filter a shopper clicks spawns a URL. On a large catalog that runs into millions, and Googlebot never reaches the pages that earn money.


SEO / 3 months ago

TikTok SEO for Indonesian Online Stores

TikTok Shop gained six points last year while Shopee lost five. Here is how its search algorithm ranks video, and what that means for your store.


Generative Engine Optimization / 3 months ago

Why AI Recommends Reddit and Quora, Not Your Site

Reddit drives roughly 40% of AI citations. Your website? Maybe 5-10%. Here is why community presence now shapes what ChatGPT recommends, how to fix it.


Generative Engine Optimization / 3 months ago

Visibility Is Not Credibility in AI Search (2026)

Visibility is not credibility: AI citations don’t equal trust. Accuracy, sentiment, and proof decide whether AI answers drive confidence.


Generative Engine Optimization / 3 months ago

GEO Myths Debunked: What Actually Works (2026)

GEO myths debunked with Google's official guidance: why llms.txt, chunking, AI rewrites, and keyword stuffing don't work, and what actually earns AI citations.


Generative Engine Optimization / 3 months ago

Is GEO Just SEO? The Honest Answer (2026)

Is GEO just SEO? The honest answer: about 80% overlaps, but the decisive 20%, citations over rankings and per-engine strategy, is what wins AI visibility.

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