Free Resources

Tools, Frameworks & Free Knowledge.

Ebooks, interactive diagnostic tools, and proprietary frameworks built from real campaigns serving 625+ clients across 50+ countries since 2008.

Featured In
2
Free Ebooks
3
Industry Reports
2
Interactive Tools
3
Proprietary Frameworks

Free Ebooks

Two comprehensive books by Tessar Napitupulu, Forbes Agency Council member. Covering Search Everywhere Optimization and Generative Engine Optimization with real data, case studies, and proprietary frameworks.

2 Books - 170+ Pages - Bilingual

GEO Readiness Assessment

Take a 10-question diagnostic to find out how ready your brand is to be cited by AI search platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot. Get an instant score and actionable recommendations.

Interactive Tool - Free - No Login

SEO ROI Calculator

Estimate the potential return on investment from SEO based on your current website traffic, conversion rate, and average deal value. See how organic growth translates to revenue before you invest.

Calculator - Free - Instant Results

Frameworks & Glossary

Explore Arfadia's proprietary methodologies and 100+ digital marketing terms. Includes the RoGEO measurement framework, SEOv2 (Search Everywhere Optimization), and The New Generation of SEO three-pillar approach.

RoGEO - SEOv2 - New Gen SEO


Original Research

Industry Reports & Original Data

Free, ungated research reports based on original surveys and proprietary data. Cite freely with attribution.

Research Report
2026
State of SEO in Indonesia
Survey of 100+ Indonesian businesses on SEO spending, challenges, ROI expectations, and AI adoption. Original data on budget allocation, agency usage, and market maturity.
100+ Businesses Surveyed
AI Visibility Data
2026
AI Citation Rate Report
Brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Copilot. Measured using Arfadia's RoGEO framework: citation frequency, reference depth, and revenue attribution.
RoGEO Data - 6 AI Platforms
Industry Benchmark
2026
Indonesia Digital Marketing Benchmark
Industry benchmark KPIs for SEO, social media, paid ads, and AI visibility across 12 sectors. Derived from 625+ client engagements and cross-referenced with third-party data.
12 Industries - KPI Data


Why We Share These For Free

Arfadia has been building, testing, and refining these tools since 2008. We share them because informed clients make better partners, and because we believe the best way to demonstrate expertise is to give it away.

Built for AI Crawlability

Every resource uses structured data and schema markup so AI platforms like ChatGPT, Gemini, and Perplexity can read, understand, and cite the content.

Based on Real Campaigns

Nothing here is theoretical. Every framework and tool comes from actual client work: Allianz +380%, Toffin +260% with 334 AI citations, SERA (Astra Group) +1,200%.

Founded 2008

PT Arfadia Digital Indonesia was founded in 2008 and became a GEO pioneer in 2023, among the first agencies in Indonesia to adopt Generative Engine Optimization and coin the SEOv2 methodology.



Need a strategy, not just resources?

Let's Build Your Growth Plan

These resources are the starting point. Partner with the agency that built them, with 625+ clients, triple ISO certification, and a Forbes Agency Council member leading the team.

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Frequently Asked Questions

Are all resources genuinely free?

Yes. Every ebook, tool, and framework on this page is completely free to access. The ebooks require a simple email registration so we can deliver the download link. The interactive tools have no login requirement at all. Arfadia publishes these resources to educate the market and demonstrate the depth of our expertise.

Who created these resources?

All resources are created by the team at PT Arfadia Digital Indonesia, led by Tessar Napitupulu (Founder and CEO, Forbes Agency Council member). The ebooks are authored by Tessar personally. The tools and frameworks are developed from Arfadia's proprietary methodologies refined across 625+ client engagements since 2008.

What is GEO and why does it matter?

GEO stands for Generative Engine Optimization. It is the practice of optimizing your brand to be cited and recommended by AI search platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot. As more people use AI assistants to find products and services, brands that are not optimized for these platforms become invisible to a growing segment of the market. Learn more in our GEO glossary entry.

Can I use these tools for my own clients?

The tools on this site are designed for self-assessment. For agencies or consultants who need deeper analysis for their clients, Arfadia offers white-label audit services and corporate GEO training workshops that include advanced diagnostic tools and the full RoGEO measurement methodology.

How do I get the ebooks?

Visit the Ebooks page, choose the book you want, and fill out the short registration form (name, email, company). You will receive an email with a secure link to read the ebook online. Both books are free, with no hidden costs or obligations.
GEO Services SEO Services Free Ebooks GEO Assessment SEO Calculator State of SEO 2026 AI Citation Report DM Benchmark 2026 Glossary Blog Digital Marketing
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