How can I improve my GEO score?

Implement comprehensive schema markup, secure media coverage, build E-E-A-T signals, publish original research, and structure content for AI queries.

Free GEO Readiness Assessment Tool

What is a GEO Readiness Assessment?

Generative Engine Optimization (GEO) is the practice of optimizing your brand to be cited and recommended by AI search platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot. But most brands have no idea whether they are positioned for AI visibility or completely invisible to these platforms.

This free assessment evaluates your brand across 10 critical dimensions that AI platforms use when deciding which brands to cite. Your score reveals gaps in your AI search readiness and provides specific recommendations for improvement. The assessment is based on Arfadia's proprietary RoGEO (Return on Generative Engine Optimization) framework, developed from real campaign data across 625+ client engagements.

Unlike generic SEO audits, this tool specifically measures the signals that matter for AI citation: structured data quality, media authority, E-E-A-T strength, content structure, and cross-platform visibility. These are the exact factors that determine whether ChatGPT mentions your brand or your competitor's.

What This Assessment Measures

Ten dimensions across three pillars of AI search readiness, aligned with Arfadia's RoGEO framework.

Technical Foundation

Schema markup, structured data, FAQ schema, and the technical signals AI platforms use to parse and understand your content.

Media Authority

Press coverage, brand mentions in major publications, and the third-party validation that AI platforms weight heavily in citation decisions.

E-E-A-T Signals

Author credentials, expertise markers, editorial transparency, and the trust signals that determine whether AI considers your content authoritative.

AI Platform Presence

Current citation status across ChatGPT, Gemini, Perplexity, Claude, and Copilot. Whether you are already being mentioned or completely invisible.

Original Research

Proprietary data, original studies, unique frameworks, and the type of content AI platforms prefer to cite over generic information.

Backlink Authority

Quality and quantity of referring domains, domain authority signals, and the link profile that reinforces credibility to both Google and AI platforms.

Take the Assessment

Answer all 10 questions honestly for the most accurate score.

1. Does your website use structured data / schema markup?

Yes, comprehensiveBasic onlyNot sureNo

2. Has your brand been mentioned in major media publications?

5+ publications2-4 publications1 publicationNone

3. Does your website have clear E-E-A-T signals (author bios, credentials, sources)?

Strong E-E-A-TSome signalsMinimalNone

4. Is your brand currently cited by any AI platform (ChatGPT, Gemini, Perplexity)?

Yes, multiple platforms1 platformNot checked yetNo

5. Do you publish original research, data, or proprietary frameworks?

RegularlyOccasionallyRarelyNever

6. Does your website have a dedicated FAQ section with structured answers?

Yes, with FAQ schemaYes, no schemaPartialNo

7. How often do you publish fresh content (blog posts, articles, updates)?

Weekly or moreMonthlyQuarterlyRarely

8. Do you have backlinks from authoritative, high-DA sources?

Many (DA 50+)SomeFewNone

9. Does your content directly answer questions people ask AI assistants?

Yes, optimized for AISomewhatNot intentionallyNo idea

10. Do you have a Wikipedia page or Wikidata entry for your brand?

BothOne of themIn progressNo

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How to Interpret Your Score

Your GEO Readiness Score ranges from 0 to 30. Here is what each range means for your brand's AI visibility.

25-30

GEO Ready

Strong foundations for AI visibility. Focus on maximizing citation frequency and revenue attribution with a specialist.

18-24

Getting There

Good fundamentals but gaps remain. A structured GEO strategy could dramatically improve your AI platform presence.

10-17

Needs Work

Limited AI visibility. Most competitors are likely ahead. A comprehensive GEO audit and strategy is recommended.

0-9

Not GEO Ready

Invisible to AI platforms. Immediate action needed: structured data, media coverage, E-E-A-T, and original content.

Why GEO Readiness Matters in 2026

The way people find brands is changing faster than most marketers realize. ChatGPT now serves over 400 million weekly active users. Google AI Overviews appear in more than 60% of search queries. Perplexity, Claude, and Copilot are growing rapidly as alternative search interfaces. When someone asks these platforms "what is the best digital marketing agency in Indonesia" or "which SEO agency should I hire," the answer is not a list of ten blue links. It is one or two direct recommendations.

Your brand is either in that recommendation, or it does not exist. There is no second page. There is no scrolling past competitors. The AI either cites you or it cites someone else. That is why we built this assessment: to help brands understand where they stand before their competitors figure it out first.

Arfadia pioneered GEO for the Indonesian market in 2023 and developed the RoGEO measurement framework to quantify GEO results. The assessment tool on this page is a simplified version of the diagnostic we run for enterprise clients. For a comprehensive audit with platform-by-platform citation tracking, explore our full GEO services.

Scored lower than expected?

Let Arfadia Fix Your GEO Score

We built this tool. We know exactly how to improve every dimension it measures. Let us apply our GEO methodology to your brand.

Get GEO Consultation

Frequently Asked Questions

Is this assessment really free?

Yes. The GEO Readiness Assessment is completely free with no login required. It is built by Arfadia as a public resource to help brands understand their AI search readiness. There are no hidden costs or data collection beyond what you see on screen.

What is GEO and why should I care?

GEO stands for Generative Engine Optimization. It is the practice of optimizing your brand to be cited by AI platforms like ChatGPT, Gemini, Perplexity, Claude, and Copilot. As more consumers use AI assistants to find products and services, brands that are not optimized for these platforms lose visibility to competitors who are.

How accurate is this assessment?

This is a self-assessment based on your honest answers. It provides a directional score that indicates your general GEO readiness level. For a precise, data-driven audit that includes actual AI platform citation tracking, competitive benchmarking, and a full RoGEO scorecard, contact Arfadia for a professional GEO audit.

What is the RoGEO Framework?

RoGEO stands for Return on Generative Engine Optimization. It is Arfadia's proprietary measurement framework that tracks three dimensions: Citation Frequency (how often AI platforms mention your brand), Reference Depth (how detailed those citations are), and Revenue Attribution (how citations convert to business revenue). This assessment is based on a simplified version of RoGEO.

How can I improve my score?

The most impactful improvements typically include: implementing comprehensive schema markup, securing media coverage in authoritative publications, building strong E-E-A-T signals (author pages, credentials, cited sources), publishing original research and proprietary data, and structuring content to directly answer questions AI users ask. For a guided implementation, Arfadia offers GEO Corporate Training and full-service GEO management.

Can I use this for my clients?

This tool is designed for quick self-diagnosis. Agencies and consultants who need deeper analysis for clients should explore Arfadia's professional GEO audit service, which includes platform-by-platform citation tracking, competitive benchmarking, and white-label reporting options.

GEO Readiness Assessment.