1. Acceptance of Terms

By accessing or using the website at arfadia.com ("Website"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree with any part of these Terms, you must discontinue use of the Website immediately. Continued access constitutes your acceptance.

These Terms apply to all visitors, users, clients, and any other party who accesses the Website or engages our services. Where a separate service agreement or proposal has been signed between you and Arfadia, the provisions of that agreement take precedence over these Terms in case of conflict.

2. About Us

PT Arfadia Digital Indonesia ("Arfadia", "we", "us", or "our") is a digital marketing and public relations agency registered in Indonesia. Founded in 2008, we operate from offices in Jakarta, Bandung, and Bali.

3. Services Overview

Arfadia provides digital marketing, search engine optimization (SEO), generative engine optimization (GEO), media release distribution, social media management, content marketing, online reputation management, paid advertising management, and related consulting services. The specific scope of services provided to each client is defined in individual proposals and service agreements.

We reserve the right to modify, suspend, or discontinue any part of our services at any time, with reasonable notice to active clients where applicable.

4. Account and Client Obligations

When you engage our services or submit forms through the Website, you agree to:

• Provide accurate, current, and complete information as requested
• Maintain the security and confidentiality of any login credentials shared with you
• Promptly notify us of any unauthorized use of your account or credentials
• Provide timely feedback, approvals, and materials necessary for service delivery
• Comply with all applicable laws and regulations in your jurisdiction

Delays in providing required materials or approvals may affect project timelines. We are not responsible for delays caused by incomplete or late client input.

5. Intellectual Property Rights

5.1 Our Content

All content on the Website, including text, graphics, logos, icons, images, audio, video, software, and compilations, is the property of PT Arfadia Digital Indonesia or its content suppliers and is protected by Indonesian and international copyright, trademark, and intellectual property laws.

The Arfadia name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of PT Arfadia Digital Indonesia. You may not use these marks without our prior written permission.

5.2 Client Work Product

Upon full payment, intellectual property rights for custom deliverables created specifically for a client (such as campaign assets, custom graphics, and bespoke content) transfer to the client as outlined in the relevant service agreement. Generic tools, frameworks, methodologies, and pre-existing IP developed by Arfadia remain our property.

5.3 Portfolio Rights

Unless explicitly restricted in writing, Arfadia retains the right to showcase completed client work in our portfolio, case studies, and marketing materials, including on our website, proposals, and social media channels.

6. Confidentiality

Both parties agree to treat as confidential all non-public information shared during the course of the engagement, including business strategies, client data, analytics reports, pricing structures, and proprietary methodologies. This obligation survives termination of the service agreement for a period of two (2) years.

Confidentiality obligations do not apply to information that is publicly available, independently developed, or required to be disclosed by law or court order.

7. Payment Terms

Payment terms, fees, and schedules are defined in individual proposals and service agreements. General terms include:

• All fees are quoted in Indonesian Rupiah (IDR) or US Dollars (USD) as specified in the proposal
• Payment is due within the timeframe stated in the invoice, typically 14 calendar days from the invoice date
• Late payments may incur a service fee of 1.5% per month on the outstanding balance
• We reserve the right to suspend services if payment is overdue by more than 30 days
• All fees are exclusive of applicable taxes, including VAT/PPN, unless stated otherwise

8. Service Level and Deliverables

We commit to delivering services with professional care and skill, consistent with industry standards. However, given the nature of digital marketing:

• We do not guarantee specific rankings, traffic numbers, or revenue outcomes, as these depend on multiple factors outside our control, including search engine algorithms, market competition, and client industry conditions
• Timelines provided in proposals are good-faith estimates and may shift based on project complexity and client responsiveness
• All deliverables are subject to reasonable revision rounds as specified in the service agreement

Performance benchmarks and reporting cadences are established in the service agreement. We provide transparent, data-driven reports using industry-standard tools.

9. Limitation of Liability

To the maximum extent permitted by applicable law:

• Arfadia shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of revenue, profits, data, or business opportunities
• Our total aggregate liability for any claim arising from or related to these Terms or our services shall not exceed the total fees paid by you to Arfadia during the twelve (12) months preceding the claim
• We are not liable for damages resulting from third-party service failures, including search engine algorithm changes, social media platform policy changes, hosting downtime, or advertising platform disruptions

Nothing in these Terms excludes or limits our liability for fraud, willful misconduct, or any matter which cannot be excluded or limited under applicable Indonesian law.

10. Indemnification

You agree to indemnify, defend, and hold harmless PT Arfadia Digital Indonesia, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, or expenses (including reasonable legal fees) arising from:

• Your use of the Website or services in violation of these Terms
• Content or materials you provide to us that infringe third-party rights
• Your violation of applicable law or regulation

11. Termination

Either party may terminate a service engagement in accordance with the terms specified in the relevant service agreement. In the absence of a specific termination clause:

• Either party may terminate with thirty (30) days written notice
• We may terminate immediately if you breach these Terms or fail to make payment after written notice
• Upon termination, you remain liable for fees incurred up to the effective date of termination
• Deliverables completed and paid for up to the termination date will be transferred to the client

Provisions that by their nature should survive termination (including confidentiality, intellectual property, limitation of liability, and indemnification) shall continue in effect.

12. Third-Party Links and Services

The Website may contain links to third-party websites, tools, and platforms. These links are provided for your convenience and do not signify our endorsement of the linked content. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites.

Our services may involve the use of third-party platforms (such as Google Ads, Meta Business Suite, and analytics tools). Your use of those platforms is governed by their respective terms of service and privacy policies.

13. Prohibited Uses

You may not use the Website or our services for:

• Any unlawful purpose or in violation of any local, national, or international law
• Distributing malware, spam, or other harmful or deceptive content
• Attempting to gain unauthorized access to our systems, servers, or databases
• Scraping, data mining, or automated extraction of content from the Website without written permission
• Reproducing, duplicating, or exploiting any portion of the Website for commercial purposes without authorization
• Impersonating Arfadia or misrepresenting your affiliation with us

14. Dispute Resolution

In the event of a dispute arising from or relating to these Terms or our services, both parties agree to first attempt resolution through good-faith negotiation. If the dispute cannot be resolved within thirty (30) days of written notice, either party may submit the matter to mediation through BANI (Badan Arbitrase Nasional Indonesia) or another mutually agreed mediation body.

If mediation fails, the dispute shall be resolved through binding arbitration conducted in Jakarta, Indonesia, in accordance with the rules of BANI. The language of arbitration shall be Bahasa Indonesia or English, as mutually agreed.

15. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Republic of Indonesia. The courts of Jakarta shall have non-exclusive jurisdiction over any legal proceedings arising from these Terms.

16. Changes to These Terms

We reserve the right to update or modify these Terms at any time. When we make material changes, we will update the "Last Updated" date and, where appropriate, provide notice on the Website. Your continued use of the Website after changes are posted constitutes acceptance of the revised Terms.

17. Severability

If any provision of these Terms is held to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the original intent.

18. Contact

Questions about these Terms? Reach out to us: