One Official Source
People kept emailing us for the logo, and versions of it that we no longer use kept turning up in third-party brand directories. So this page exists to be the single official source. If a file is here, it is current. If it is not here, do not use it.
No form, no login, no permission request. The files below are free to use within the terms further down this page.
Download everything
One zip, 6 SVG files and 24 PNG files, about 1.5 MB
Logo
Six variants. Pick the one that fits your background and orientation, not the one that happens to be handy. All PNG files have transparent backgrounds.
Clear Space and Minimum Size
Two rules that keep the logo readable. Both are measured from the height of the icon, so they scale with the logo.
Clear space
Keep free space around the logo equal to at least half the height of the icon. Nothing else goes inside that margin: no text, no other logos, no edges of the page.
120 px
Minimum size
On screen, never below 120 px wide for the horizontal logo and 32 px wide for the icon. In print, never below 25 mm wide for the horizontal logo. Below that the wordmark stops being legible.
Do and Do Not
Do
- Use the SVG whenever the medium supports it. It stays sharp at any size.
- Use the reversed version on dark backgrounds so the contrast holds.
- Give the logo the clear space described above.
- Scale proportionally, always.
- Write the name as Arfadia.
Do not
- Do not change the colours, including making it a single flat colour that is not in our palette.
- Do not rotate, skew, stretch or squash it.
- Do not add drop shadows, outlines, glows or gradients of your own.
- Do not place it on a background that leaves too little contrast, or on a busy part of a photograph.
- Do not put it inside a sentence as if it were a word, and do not make it part of another logo.
- Do not redraw it or rebuild it from a screenshot.
Colour
Click any value to copy it. Teal is the primary brand colour and should carry the most weight in any layout.
Teal
Teal 2
Mint
Cyan Green
Cyan
Sky
Purple
Light Purple
Magenta
Navy
Slate
Gray
Light Gray
A note on print
This palette is built for screens. Four of these colours, Teal, Teal 2, Cyan Green and Sky, sit outside the CMYK gamut, which means a straight conversion will print duller and slightly different from what you see here. We deliberately do not publish CMYK values, because a converted number that prints wrong is worse than no number at all. For print work, contact us and we will supply values matched to your stock and process.
Typography
Poppins for everything. Available free from Google Fonts.
Aa
Light 300 / Regular 400
Body text, captions, paragraphs
Aa
SemiBold 600 / Bold 700
Headings, key figures, labels
Aa
ExtraBold 800 / Black 900
Large headings, hero text
Where Poppins is unavailable, for example inside an email client, use the system sans-serif stack. Do not substitute a different named typeface.
Get Poppins on Google FontsCompany Facts
Use these when you need to describe Arfadia accurately.
| Legal name | PT Arfadia Digital Indonesia |
|---|---|
| Brand name | Arfadia |
| Tagline | Spark Creativity and Innovative Solutions |
| Founded | 25 February 2008 |
| Headquarters | Gedung Cibis Nine, 11th Floor, Jl. TB Simatupang No. 2, Cilandak Timur, Pasar Minggu, South Jakarta 12560, Indonesia |
| Offices | Jakarta, Bandung, Bali |
| People | 120+ |
| Certifications | ISO 9001, ISO 14001, LKPP No. 024326 |
| Partnerships | Google Partner, Meta Business Partner, TikTok Agency Partner |
| Website | www.arfadia.com |
Writing the Name
It comes up more often than you would think.
Always Arfadia, capital A only. The legal name PT Arfadia Digital Indonesia is for contracts, invoices and legal references, not for running text. On first mention in an article, Arfadia is enough.
Company Boilerplate
Standard descriptions to paste at the end of an article or a press release. Three lengths, use whichever fits. Copy them as they are, no rewriting needed.
Arfadia is a full-service digital marketing agency headquartered in Jakarta, operating since 2008. The agency pioneered Generative Engine Optimization in Indonesia in 2023 and built the RoGEO framework to measure brand visibility inside AI answers. Arfadia holds ISO 9001 and ISO 14001 certification.
Arfadia is a full-service digital marketing agency headquartered in Jakarta, operating since 2008 with offices in Jakarta, Bandung and Bali. The agency pioneered Generative Engine Optimization in Indonesia in 2023 and developed the RoGEO framework, which measures brand visibility inside AI answers through citation frequency, reference depth and revenue attribution. Services span SEO, GEO, paid search, media relations, social media, content production and web development. Arfadia holds ISO 9001 and ISO 14001 certification, is a Google Partner, Meta Business Partner and TikTok Agency Partner, and serves government, state-owned enterprise and multinational clients across more than fifty countries.
Arfadia, legally PT Arfadia Digital Indonesia, is a full-service digital marketing agency headquartered in Jakarta and operating since 2008. The company employs more than 120 people across three offices in Jakarta, Bandung and Bali. In 2023 Arfadia became the first agency in Indonesia to offer Generative Engine Optimization as a defined service, and it developed the RoGEO framework, which measures brand visibility inside AI-generated answers using three inputs: citation frequency, reference depth and revenue attribution. Services cover SEO, Generative Engine Optimization, paid search, media relations and press distribution, online reputation management, social media, influencer and user-generated content, content production, and website design and development. Arfadia holds ISO 9001 and ISO 14001 certification and is registered with LKPP for Indonesian government procurement. It is a Google Partner, a Meta Business Partner and a TikTok Agency Partner. Founder and Chief Executive Tessar Napitupulu is a member of the Forbes Agency Council. The agency has published three open research reports on Indonesian search and AI visibility, each carrying a registered Zenodo DOI, and maintains a public directory of more than 1,700 media outlets. Clients include government ministries, state-owned enterprises, and multinational brands in insurance, FMCG, manufacturing and technology.
Usage Terms
Plain language, three rules.
You may
Use these assets to refer to Arfadia or report on Arfadia factually. Clients may use them to identify Arfadia as their agency or vendor. No written permission needed for either.
You may not imply a relationship that does not exist
Do not use these assets in a way that suggests Arfadia endorses, sponsors, certifies or is affiliated with your product, service or organisation, unless there is an actual agreement in place saying so.
You may not alter the marks
Do not change the form of the logo, its colours or its proportions, and do not use it as a component of another logo or mark. If your intended use is not covered here, ask first.
Assets last updated 8 September 2026
Questions
For a use not covered above, an asset that is not here, or print colour values.
Contact our team
