Why This Page Separates Three Things
Plenty of agency pages show a wall of logos and leave you to guess what each relationship actually is. That is not useful to anyone evaluating us.
So this page states the nature of each one. Platform accreditations are earned and audited by the platform. A technology partner supplies something we build a service on. A licensed tool is software we pay for and use in our reporting. Where our reports cite data from one of those tools, you can see here that we pay for it.
Platform Accreditations
Granted and reviewed by the platform itself, against their own criteria. These are not commercial arrangements and no money changes hands for the status.
Google Partner
Certified for Google Ads management, measured on account performance, spend and certification held by the team.
Meta Business Partner
Meta
Recognised for campaign delivery across Facebook and Instagram.
TikTok Agency Partner
TikTok
Accredited to plan and run TikTok advertising for clients.
Technology Partners
Companies whose technology we build a service on. The relationship is disclosed on the service page it applies to, not only here.
Technology partner
AI Rush
AI Rush supplies the discovery and drafting engine behind our Reddit Marketing service. It runs a five stage pipeline: monitor, qualify, protect, draft, approve. The last stage is a person, every time, and there is no auto publish function.
Tools and Data Sources
Software we license and use in client reporting. Naming these matters, because our reports quote their numbers.
Licensed tool, since September 2026
Promptwatch
Promptwatch tracks how often a brand is named and cited in answers from ChatGPT, Gemini, Perplexity and other answer engines. Arfadia holds an annual agency licence from Promptwatch B.V., Amsterdam.
Disclosure
Arfadia is a paying licensee of Promptwatch, not a partner and not an owner. Where an Arfadia report, article or proposal quotes Promptwatch data, that data comes from software we pay for. We say so here so that you do not have to find out from somewhere else. The same applies to the other measurement tools we license, and where a figure can be checked against an independent source, our reports name that source too.
How We Choose
Three tests, applied before any of the above goes on this page.
It has to be documentable
A signed agreement, an accreditation we can be checked against, or a licence. Nothing goes here because a conversation went well.
It has to change what a client gets
If the relationship makes no difference to the work we deliver, naming it is decoration.
It has to be described accurately
A licence is called a licence. An accreditation is called an accreditation. We do not round any of them up to the word partner.
Not listed yet
Relationships under discussion are not shown on this page until they are signed and until there is something delivered that a client would notice. If you have been told about a partnership that is not here, it is not final yet.
Last reviewed 10 September 2026
Partnership Enquiries
If you build something our clients would benefit from, or you want to work with us in your market, tell us what the relationship would actually do.
Talk to our team