Brandbook HTML
64 slides in English. Opens in any browser, with slide navigation.
Open brandbookBrand Guidelines.Version 1.3, 15 November 2026.
Everything needed to present Arfadia Intelligence, the AI Search Visibility & GEO Platform from Arfadia, the same way in the portal, on arfadia.com, in decks, reports and video.
Seen by AI. Proven by data. Driven by Arfadia.
Primary logoNavy on White
Files
Version 1.3 adds the messaging and website section. The logo kit is unchanged from 1.2.
Brandbook PDF
64 pages, 1920 x 1080, for print and sharing.
Download PDFLogo kit
SVG, tight SVG, PNG, ICO and a README with usage notes.
Download logo kitSeen by AI. Proven by data. Driven by Arfadia.
The tagline. Always three sentences, in this order, each with a full stop. It stays in English in every language; Indonesian and Chinese pages may add a translated line below it.
- Seen by AI.
Brand presence in AI answers, tracked prompt by prompt.
- Proven by data.
Every figure carries its period and source.
- Driven by Arfadia.
A team that turns findings into work.
Category terms
Two phrases name the category. Write them exactly like this, capitals and ampersand included.
Product type
Generative Engine Optimization Tool
Indonesian pages add (alat GEO). Chinese pages add 生成式引擎优化工具.
See the Generative Engine Optimization ToolCategory
AI Search Visibility & GEO Platform
Indonesian pages add (platform visibilitas pencarian AI dan GEO). Chinese pages add AI 搜索可见度与 GEO 平台.
See the AI Search Visibility & GEO Platform| Where | Rule |
|---|---|
| Meta title | One of the two terms, after the page name. 60 characters or fewer. |
| Meta description | The other term, in a full sentence. 160 characters or fewer. |
| First paragraph | Name the product with both terms the first time it appears. |
| FAQ | At least one question per page that names a term, answered in the FAQ schema too. |
| Schema | SoftwareApplication with applicationSubCategory Generative Engine Optimization Tool, both terms in keywords. |
| Internal links | Use the terms as anchor text: the platform links to the overview page, the tool to the features page. |
Names we keep the same everywhere
The portal, the website, reports and decks use these names word for word.
- Arfadia Intelligence. The product. Capital A and capital I. Never Arfadia AI, AI Intelligence or the Intelligence.
- Ask Arfadia Intelligence. The assistant inside the portal. Indonesian: Tanya Arfadia Intelligence. Chinese: 询问 Arfadia Intelligence.
- Executive, Marketing, Technical. The three views, kept in English in every language.
- Six parts. Performance summary, search visibility, AI answer records, links and publications, website health and speed, targets and priorities.
- Four presence states. Mentioned and cited, mentioned only, cited only, neither.
- Three kinds of figure. Recorded, target, waiting for a source.
Logo
One mark, built from the Arfadia A: the cut A and intelligence in Poppins Thin.
- Color. Navy #091F44 on White and light surfaces, White on Navy and dark surfaces. Purple and Teal never go into the logo.
- Clear space. Keep 1x empty on every side, where x is the height of the base piece of the A.
- Minimum size. Horizontal master 72 px and up (12 mm in print). Small-use version 24 to 71 px. Stacked 104 px and up. Symbol 16 px and up.
- App icon and favicon. A Navy tile with the White A. The same file serves the home screen, the installed app and the browser tab.
- Never. Stretch, rotate, recolor, add effects, retype the word or remove the cut in the A.
Color
Navy and White carry the brand. Purple marks the data. Teal is rare: about 60% White, 27% Navy, 10% Purple, 3% Teal.
- #091F44Navy
Logo, text, structure, dark surfaces.
- #FFFFFFWhite
Space and light surfaces.
- #6E3BF8Purple
Interface accent: the data and the active state.
- #A248F8Light Purple
Purple on Navy.
- #12D6B0Teal
One main action per screen.
- #53627CNavy 70%
Secondary text.
- #DADDE3Navy 15%
Borders and grid lines.
- #F6F7F9Navy 4%
Quiet surfaces.
Typography
Poppins, one family for everything.
- Weights. Thin 100 and Light 300 for large words, Regular 400 for text, Medium 500 for labels, SemiBold 600 for headings.
- Thin. Only at 50 px and up, where its stroke still reaches one pixel.
- Case. Sentence case everywhere. No all-caps labels.
- Lines. Body text at 1.5 line height or more, about 70 characters per line at most.
Raised glass and spacing
Glass that rises off the page: see-through, blurred, lit along the top edge, resting on a soft shadow over soft Purple fields.
- Light glass. White 86% to 52%, blur 24 px, a White 95% edge, a light line on top and a soft Navy shadow below.
- Dark sections. Solid Navy #091F44 on the website. Dark glass inside the portal uses White 16% to 5%.
- Card padding. 32 px in the portal, 24 px on phones, 48 px in slides and print. Nothing touches the edge of its card.
- Inside a card. Label to value 12 to 16 px, value to note 12 to 16 px, text to button 24 to 32 px.
- Between blocks. Cards 24 px apart. Page sections 96 px apart on desktop, 64 px on phones.
- Radius and motion. Cards 28 px, controls fully round. Motion 200 to 600 ms, ease-out, with reduced motion respected.
How we sell it
Product pages are sales pages. Lead with what the portal does for the reader; the agreement carries the detail.
Lead with
- Ask in plain words and get the report as a file, in eight formats.
- Proof beside every number: period, source and the original answer.
- Three views of one project for owners, marketers and tech teams.
- A team behind the portal that acts on every request.
Keep out of public pages
- Tool and data vendor names.
- Prices and commercial terms.
- Features that are not live yet, and internal limits.
- Promises of rankings, traffic or sales. Say targets agreed with you instead.
The page system on arfadia.com
Every page also lives at /id/ and /zh/. The header menu Intelligence lists the same six plus these guidelines.
| Page | URL | Job |
|---|---|---|
| Overview | /ai/overview | What the platform is, six parts, three views |
| Features | /ai/features | Every part of the tool, part by part |
| Ask Arfadia Intelligence | /ai/ai-assistant | The assistant and its eight formats |
| How it works | /ai/how-it-works | Setup, AI answer records, glossary |
| Use cases | /ai/use-cases | Roles, moments and nine industries |
| Plans | /ai/plans | What every plan includes, how access works |
- Breadcrumb and sub-menu. Pills in a fixed order; the current page filled Navy.
- Dark hero. Logo, two-line H1, lead, one Teal button, a ghost link, the tagline and a demo visual labelled Demo data.
- Sections. White, mist panel and Navy panel take turns.
- Explore, CTA, FAQ. Raised glass links to the other pages, a Navy CTA with one Teal button, then questions that match the FAQ schema.
- Homepage section. Right after the hero on the English, Indonesian and Chinese homepages: heading, lead with both category terms as links, two buttons, demo chat, three pillars, facts and links.
Search and AI readiness
- Canonical and hreflang. Each page points to itself, with en, id, zh and x-default alternates.
- Schema on every page. WebPage with keywords, BreadcrumbList, FAQPage that matches the visible FAQ, SoftwareApplication with the tagline as slogan.
- Internal links. Sub-menu, Explore cards, homepage section, footer link, About Us history, company profile and the GEO service pages.
- llms.txt and sitemap. Every page listed in all three languages.
- Demo data. Any figure on a public page is demo data and says so.
Launch film
Sixty seconds, English voice-over, for directors and marketing leads.
- Opening. The White logo builds on black while the voice says Introducing... Arfadia Intelligence.
- One Teal moment. The single action button in the film. Nothing else on screen is Teal.
- End card. Navy logo on White, the tagline, and arfadia.com/arfadia-intelligence. The private portal address never appears.
Before you publish
- Master logo files only, Navy or White.
- Contrast checked for every text and color pair, glass included.
- Category terms written exactly as above.
- Every number shows its period and source.
- No vendor names, prices, guarantees or unreleased features on public pages.
- Room around everything: nothing touches the edge of its card.
- Purple for what the data says; one Teal action per screen.
Seen by AI. Proven by data. Driven by Arfadia.
See your own project laid out like this.
Message the team for a walkthrough with demo data, then talk about what your project needs. Prefer email? Use the contact page.
See the dashboard demo