Portfolio Case Study
Arfadia x Kementerian ESDM
"Gerakan Potong 10%"
National Energy Conservation Campaign across 20 cities, 12 provinces executed as 360-degree digital marketing partner for Indonesia's Ministry of Energy and Mineral Resources.
A Government-Scale Energy Transformation
Minister Sudirman Said's initiative: if Indonesian households, businesses, and industries reduced energy consumption by just 10%, the nation would save the equivalent of building 3.5 GW of new coal-fired power plants.
| Contract No. | SPK-15/PPK-DEK/EBTKE/2017 |
| Date | 8 May 2017 |
| Contracting Authority | Directorate of Energy Conservation, DJEBTKE, Ministry of ESDM |
| Provider | PT. Arfadia |
| Duration | 180 calendar days |
| Funding | State Budget (DIPA) |
"We will place advertisements everywhere - television, print media, trains, airplanes, terminals - we will keep rolling them out and never stop."
360-Degree Digital Marketing Execution
Not just a banner campaign. A full-service digital marketing mandate covering creative, media, social, PR, search engine marketing, and analytics.
| Channel | Format | Duration | KPI Target |
|---|---|---|---|
| Online Media - Lightbox | Interactive flash banners (swipe/pull/tap) | 6 months | 240,000 engagements |
| Online Media - Mobile Engage | Mobile-responsive interactive banners | 6 months | 240,000 engagements |
| Online Media - Display | Standard web banner advertisements | 6 months | 157,895 clicks |
| YouTube Pre-Roll | 30-second skippable video ads | 6 months | 1,085,093 views |
| Creative Design | Full design package all formats | Campaign | 1 complete package |
| TOTAL TRACKED INTERACTIONS | 1,722,988+ | ||
What This Campaign Demonstrates
This is not a generic digital agency case study. Arfadia executed a national energy conservation campaign for a government ministry, proving enterprise-grade capabilities.
Deep understanding of energy conservation messaging, regulatory frameworks, and stakeholder communication within ESDM's ecosystem.
Translating technical energy concepts into compelling campaigns that drive behavior change across diverse Indonesian audiences.
Coordinating across government directorates, media, CSOs, youth communities, and corporate partners at national scale.
An agency that has already executed a national energy conservation campaign for the Indonesian government brings unmatched credibility for enterprise-scale digital marketing.
Arfadia does not need to learn government-scale execution. Arfadia has already proven itself at the highest level.
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