From Invisible to
Indonesia's Most Cited Steel Brand in AI Search

A One Million Tonne Steel Plant That Search Engines Could Not See

PT Garuda Yamato Steel is a joint venture of Yamato Kogyo, Siam Yamato Steel, PT Hanwa Indonesia and PT Gunung Raja Paksi. It produces Indonesia's first seismic grade structural steel with a one million tonne annual capacity. In December 2024 it had almost no digital footprint at all. Arfadia published a full audit before touching anything, so every figure below is a measurement rather than a claim.

From Zero to 234 Owned AI Overview Placements

This is the centre of the case. Arfadia has run Generative Engine Optimization as a production discipline in Indonesia since 2023. The chart below tracks the number of Google AI Overview placements owned by garudayamatosteel.com, measured monthly against a published starting point of zero.

Six Platforms, Reported One by One

An averaged AI visibility score hides the platforms where a brand does not appear at all. These figures come from Ahrefs Brand Radar on 2 September 2026 and are counted per platform, exactly as reported to the client each month.

Grok was paused during this measurement window and is reported as paused rather than as zero, because a paused platform and an absent brand are two different findings.

When Buyers Ask AI, Garuda Yamato Steel Is the Answer

There is a difference between being cited and being recommended. These are non branded commercial questions a real procurement manager types, tested repeatedly across engines and devices, with dated screenshot evidence held on file for every row.

9.4x Traffic, 25x More Top Three Rankings

AI visibility does not replace search. It compounds on top of it. Both grew together across the engagement, and 81 per cent of the resulting traffic comes from non branded queries, which means it is new demand rather than people who already knew the brand.

The keyword besi baja at 1,500 monthly searches moved 22 positions after eleven months of sustained cluster building. High volume commercial terms with entrenched incumbents do not move faster than that, and any agency promising otherwise is guessing.

The Signals That Cannot Be Purchased

Generative engines resolve whether a company is real before they will recommend it. That resolution comes from third party corroboration, not from the company's own website. Quality referring domains grew from 14 to 363, including 18 domains rated DR 70 or above.

Five Workstreams, Not a Content Calendar

This result is attributable to a repeatable method rather than to luck. Each workstream below addresses a specific mechanism in how generative engines decide which companies to name.

22 Published Placements, Every URL Verifiable

Each placement does three jobs at once. It reaches a business audience, it produces a high authority backlink, and it feeds the source pool that generative engines read when answering questions about Indonesian steel.

Twelve of 22 placements shown. Additional coverage published on Rakyat News, Suarabaru, Terkini.id, Bisnis Cilacap, Aktual, Tangerang Daily, Lirik News, Narasional, Ini Sumedang and Portal Jabar.

Authority Confirmed by Four Independent Tools

No single authority metric is reliable on its own, and every tool measures something slightly different. These figures come from four independent providers on the same date, and any of them can be reproduced by entering the domain into the tool. They represent two years of accumulated authority, built from a baseline of Domain Rating 8 and fourteen referring domains in December 2024.

The figure worth pausing on is the Moz Spam Score of one per cent. A domain that grew this quickly would normally carry a much higher score, and a low one indicates the growth came from sources Moz considers legitimate rather than from purchased link networks.

Trust Flow measures the quality of linking sources rather than their number, which makes it considerably harder to manipulate than a raw link count. Reading it alongside Citation Flow is the standard check: a domain with high Citation Flow and low Trust Flow has volume without quality. Garuda Yamato Steel does not have that gap.

Rebuilt for Machines and for People