Pricing

Programmes Start at IDR 15 Million a Month

Published so you can decide whether to talk to us before either of us spends time on a call.

Most agencies keep pricing behind a form. We publish a floor instead, because the fastest way to respect your time is to let you rule us out in ten seconds.

The figure below is a starting point, not a quote. What a programme actually costs depends on how many buyer questions your category generates, how contested the answer space already is, and how much of the entity foundation already exists.

Three programme levels

Each level is scoped to the combination you need: SEO with GEO, or paid media with SEO or GEO. The items listed describe what is included when GEO is part of the engagement. Optimisation work benefits every major AI platform at every level; what changes between levels is how many platforms are measured. Additional models, including Claude, Grok and DeepSeek, can be measured on request.

Foundation

from
IDR 15,000,000
per month, 6 month minimum

For a single market and one language, where the entity foundation still needs building.

  • Entity and schema architecture
  • Frozen panel of 25 questions
  • Three platforms measured: ChatGPT, Gemini and Google AI Overviews
  • Citation and share of voice measured at baseline and at close
  • Monthly progress report
  • Technical remediation

Growth

from
IDR 35,000,000
per month, 12 month minimum

For a contested category, or two languages, where competitors already appear in AI answers.

  • Everything in Foundation
  • Frozen panel of 50 questions
  • Six platforms measured separately
  • Earned media and digital PR programme
  • Description accuracy tracking
  • Competitor share of voice benchmarking
  • Quarterly methodology review

Authority

from
On request
annual engagement

For multi-market, multi-language, or regulated categories where accuracy carries legal weight.

  • Everything in Growth
  • Multi-market panels per language
  • Original research programme
  • Named senior team in the contract
  • Closing audit including missed targets

SEO on its own

SEO only

from
IDR 6,000,000
per month, 6 month minimum

For businesses that need search engine optimisation as a single service, without GEO or paid media. This is the only engagement Arfadia takes below IDR 15,000,000 a month. Combined engagements, such as SEO with GEO or paid media with SEO or GEO, start at the Foundation level above.

What we guarantee, and what we never sell

Guaranteed

Measurable improvement from your starting point within six months. For SEO, a ranking increase from the starting position for the keywords agreed at the start. For GEO, an increase in citation frequency against your baseline on the question panel agreed at the start. If that increase is not reached, work continues at no additional cost until it is. The exact terms are written into the proposal.

Not for sale at any price

A specific position such as first place, a citation on any particular question, a lead volume, or a revenue figure. None of these can be guaranteed by anyone, because no agency controls search rankings or AI model outputs, and an agency that prices them is selling certainty that does not exist.

We also do not price by article count or backlink volume. Both are activity measures, and both can be inflated without moving a single AI citation.

Why there is a floor

A GEO programme has a fixed cost floor regardless of company size: the panel has to be built, six platforms have to be queried repeatedly, and the entity foundation has to be corrected before anything else works. Below roughly IDR 15 million a month, that work cannot be done properly, and a programme that is done improperly produces a report rather than a result.

If your budget is below this, we would rather say so now than take the engagement and underdeliver. Our published research is free, and the buyer guide on this site will help you evaluate any agency, including cheaper ones.

Not sure which level fits?

Tell us your category and the markets you sell into. We will say which level applies, or tell you that you do not need us yet.

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