- Speaker
- Asim Hafeez
- Role at the time of recording
- Founder
- Organisation
- 1CareArabia and Glam Autowash
- Sector
- Automotive care services, Middle East
- Services delivered by Arfadia
- Digital marketing strategy, SEO, Generative Engine Optimization, article publication, influencer collaboration, social media management
- Agency
- PT Arfadia Digital Indonesia
Full transcript
The text below is the complete spoken content of the video, checked manually against the recording. Nothing has been shortened or paraphrased.
First thing is how quickly they respond, whether that's by email or WhatsApp. And you know, Tessar, he was fantastic. He is fantastic, not was, and you know, he was able to be very patient with me.
Without getting a single penny, you guys gave us a blueprint of where we are digitally and, you know, from a business point of view, and gave us the 'as is' and what the 'to be' should be.
In that blueprint, you also put AI in there, and that was quite early on. I mean, a lot of people now talk about AI, right? But back then, not many people were focusing with AI as being an important part of being able to query and interrogate, and say, 'Well, you know, Glam should come up in any response that we do with any chatting or in Gemini when we search in Google, or whatever.'
And I think the final thing was, comparatively speaking, there were others who responded, but they just, the solution was just not tailor-made. They gave you a standard package, which just wasn't what I was looking for, cause I needed an accelerated path to get to where we needed to be.
You guys published articles, you brought in influencers, you were also posting on the social media channels. From a data point of view, we have significantly increased our followers.
When you look at the numbers of the amount of revenue we're generating, increased considerably as a result of everything combined.
The marketing element has played a significant impact, providing customer awareness and therefore allowing the opportunity for people to know us and try us out, and then, you know, we then sustain that hold with the customer. And then we have, statistically, a lot of repeat customers as a result.
What the client reported
Points stated by the client on camera, taken directly from the transcript above.
Faster response than the other agencies contacted, by email and by WhatsApp.
A digital blueprint covering the current state and the target state, delivered before any payment was made.
AI search strategy included in that blueprint at a point when few agencies were addressing it.
A tailored plan rather than a standard package, needed for an accelerated timeline.
Article publication, influencer collaboration and social media management delivered together.
A significant increase in social media followers.
A considerable increase in revenue attributed to the combined marketing effort.
A statistically higher proportion of repeat customers.
