Appearances are up. Two pages need better titles to turn them into clicks.
Search clicks, 7 days1,248+6.2% vs prior weekSource date 10 Nov
AI answers naming the brand18.6%Unbranded promptsRecords to 7 Nov
Site health92/10012 errors openAudit 8 Nov
Daily clicks, last 14 daysDemo
Open proofSave PDFAsk the assistant
Marketing view
Click leaks: seen often, clicked rarely28 days
PageAppearancesCTR
/pricing8,4200.9%
/blog/buyers-guide6,1051.2%
/services4,9801.6%
Share of voice in AI answersDemo
Your brand31%
Competitor A22%
Competitor B14%
Technical view
92Site health, audit 8 Nov
88Speed score, mobile
9 pages return 404 and still carry backlinks
3 canonical tags point to a noindex page
5 URLs pass through a redirect chain
Data explorerCSV
3views in one project: Executive, Marketing and Technical
5interface languages, Bahasa Indonesia included
8file formats offered when you download an assistant answer
2themes, light and dark, remembered the next time you open it
What Arfadia Intelligence is
A reporting portal built around one project at a time. It keeps the performance summary, search visibility, brand mentions inside AI answers, links and publications, website health, targets and next actions in the same place. The business view and the technical detail stop living in separate files.
Read a figure. See which period and source it came from. Open the evidence behind it, sort the table, save a report, or ask the dashboard assistant what changed. Then bring the questions that matter to the Arfadia team.
Where it helps
Business summaries and technical detail usually sit in different reports.
A number without its period and source is easy to misread.
Impressions, clicks, visits, AI mentions, citations and leads are different measures.
A recommendation is not the same thing as finished work.
Historical records can be mistaken for live data.
What it will not do
Promise rankings, traffic or sales.
Change your website by itself after a chat.
Approve work, quote or charge on its own.
Fill a gap with a number nobody measured.
Six parts of your digital picture, in one project
Each part answers a different question. Together they show where the brand stands, what the evidence says, and what to do about it.
Performance summary
A short read on where the project stands, the headline measures with their dates, and what needs attention first. It describes conditions; it is not a list of finished tasks.
Search visibility
Daily clicks and appearances, this week against last week, landing pages, the ranking ladder, and click leaks where pages are seen often but clicked rarely.
AI answer records
The exact prompts tracked, which assistant answered, and whether your brand was mentioned, cited, both or neither. The original answer and its date stay one click away.
Links and publications
Referring domains by authority, new domains per month, anchor text, the pages your backlinks point to, and the articles that link to your site.
Website health and speed
Audit findings split into errors, warnings and notices, a fix list taken from the source rather than guessed from a score, plus speed and health with their context.
Targets and priorities
Baselines, current values, milestones at month 3, 6 and 12, and a P0 to P2 action roadmap. The scenario simulator is labelled for what it is: arithmetic on your baseline.
Three views for three kinds of decision
Same project, same data. Switch the view to match the person reading it.
For owners and C-level
Executive
Conditions, targets, decisions and the next step, with competitor benchmarks and the watch-outs that need a call this month.
"Are we on track, and what needs my decision?"
For marketing leads
Marketing
Demand, content, opportunities, share of voice in AI answers, the sources assistants cite, and the prompts where a competitor is named first.
"Which pages earn attention, and where are we losing it?"
For web and SEO teams
Technical
Health, speed, audit findings, links and the raw tables behind every chart, ready to search, sort and export.
"What do we fix first, and on which URL?"
Views change what you read. They are not account permissions.
How a review usually goes
From a number on screen to a request the team can act on, in five steps.
01
Pick the view
Executive for direction, Marketing for demand and content, Technical for the site and its links.
02
Read the figure in context
The period, the source date and the comparison sit right next to the number.
03
Open the evidence
The answer record, the table row or the page behind the claim. No screenshots to request.
04
Ask the assistant
It answers from this project's recorded sources, shows dates and references, and stays read only.
05
Send a request
Scope, priorities and timing go to the Arfadia team for review. Nothing is quoted, charged or started automatically.
Numbers with context, not promises
Reports mislead when different kinds of figure get mixed. The portal keeps three of them apart and labels each one.
Recorded
Measured results with a period and a source. This is what happened.
Target
Working goals agreed for month 3, 6 and 12. Something to work toward, never a guarantee.
Waiting for a source
A panel whose data is not connected yet. It stays empty and says so. Missing data is not shown as zero.
Scenario simulator. A chosen percentage applied to baseline clicks. Useful for planning, but it is not a forecast of leads or revenue.
AI answer archive. A record of captured answers within a stated period. It is not live monitoring of every assistant.
Leads. Search clicks, sessions and message taps are kept separate from verified leads, which need their own source.
Inside the portal
The tools you use once the numbers are on screen.
Charts and tables
Hover a chart to inspect a value, show all values, or enlarge it. Trend lines, bars, donuts, funnels, an opportunity scatter, heatmaps, click flows, score rings, sparklines and an activity map of recent visits when the source provides one.
Tables come with search, sort, row counts and pages. The data explorer switches between datasets and exports CSV. Progress bars inside a table only help the eye; the original number stays in the cell.
Data explorer: organic keywordsDemo data
Search this tableSortCSV
Keyword
Position
Volume
Est. visits
project analytics
4
2,400
310
brand visibility report
7
1,300
96
seo dashboard
11
3,600
58
Evidence and AI answers
Every tracked prompt is kept word for word, with the assistant that answered, the original answer and its date. Open Detail, step to the previous or next prompt, or search and export the list.
Brand presence is split into four states, because being named and being cited as a source are not the same result. The full archive opens in steps so the page stays light.
Mentioned and cited: four statesDemo data
12%Mentioned and cited
19%Mentioned only
4%Cited only
65%Neither
Dashboard assistant (AI chatbot)
Ask what changed this week, which pages to look at first, or for a keyword list to download. Answers stay inside the current project, cite its recorded sources and dates, and never change anything.
After an answer you can download it in eight formats. Download links stay valid for 30 minutes in the session. A request to carry out work goes to the Arfadia team instead of running by itself.
Ask Arfadia IntelligenceDemo data
Why did clicks drop last week?
Clicks fell 9% while appearances held steady, so the issue is click-through, not visibility. Two pages, /pricing and /services, account for most of the gap.Sources: daily search data to 10 Nov; landing pages, 28 days
PDFExcelCSVWordJSONTextMarkdownHTML
Reports and exports
Save PDF opens the browser print flow for the selected dashboard view.
Tables can be searched, sorted and exported as CSV. Original measurement values and source dates stay with the report.
Export optionsDemo
Save PDF, Executive viewCSV, filtered rowsDark PDF
Theme, language, motion
Pick light or dark; the choice is remembered on reload, and charts, tables, logos and the assistant panel follow it. Motion can be paused at any time. On phones it starts paused, and reduced-motion settings are respected.
The interface speaks five languages. Original answer text and brand names stay as they were recorded.
What changes when the numbers, the proof and the next step live together.
Question
Scattered reports
Arfadia Intelligence
Where do the numbers live?
Slides, spreadsheets and email threads
One portal per project, three views
Which period, which source?
Often in a footnote, sometimes nowhere
Next to each figure
Where is the proof?
Ask for it, then wait
Open the record, the row or the page
Business or technical?
Separate documents for separate people
Same project, switch the view
Data not connected yet?
Easy to read as zero
Marked as waiting for a source
What happens next?
Another meeting to agree on what the numbers mean
A request reviewed by the Arfadia team
Why it comes from Arfadia
The portal shows the work. The people behind it are the reason the numbers mean something.
Since 2008
PT Arfadia Digital Indonesia has run digital marketing for 625+ clients, from Jakarta, Bandung and Bali.
GEO since 2023
Arfadia started Generative Engine Optimization work in Indonesia in 2023 and built RoGEO, its framework for brand visibility inside AI answers, share of voice included.
ISO 9001 and ISO 14001
Documented quality and environmental management behind the way projects are run and reported.
People read your requests
Every scope request is reviewed by the team. The assistant explains; it never commits you to anything.
Explore related services
The work that fills these dashboards with results.
Message the team and we will walk you through the dashboard with demo data, then talk about what your project needs. Prefer email? Use the contact page.
Frequently Asked Questions About Arfadia Intelligence
Is the data in Arfadia Intelligence live?
Some parts update often, others come from snapshots or historical records. Every panel shows its period and source date, and not every source refreshes at the same time. The AI answer archive is a record of captured answers, not live monitoring.
Can the dashboard assistant change my website or start work?
No. It reads the current project's recorded sources and answers with dates and references. When you ask for work to be done, the request goes to the Arfadia team for review.
Does every project show the same panels?
No. Panels depend on the project, the period and which sources are connected. A panel without an active source says so instead of showing a number.
Are the targets and the scenario simulator guarantees?
No. Targets are agreed working goals. The simulator applies a percentage to your baseline clicks, which is arithmetic, not a forecast of leads or revenue.
Which languages does the interface support?
English, Bahasa Indonesia, Chinese (Mandarin), Korean and French. Original answer text and brand names stay as they were recorded.
Does it work on a phone?
Yes. The layout adapts to small screens, motion starts paused on phones to keep things light, and you can switch it on whenever you like.
How do I get a demo?
Message the team on WhatsApp from this page. We will show the dashboard with demo data and answer questions about your own project.
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