Arfadia Intelligence
Brand Guidelines

Version 1.2 · 14 November 2026

Brandbook PDF

Brand Guidelines · 53 pages · English

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Two brands, one loop

Arfadia agency: Teal leads, Purple supports. Arfadia Intelligence: Purple leads, a little Teal.

White
#FFFFFFNavy
#091F44Purple
#6E3BF8Teal
#12D6B0

Logo

Navy on light backgrounds. White on dark backgrounds. Purple and Teal are not used in the logo.

Typography

Poppins 100, 300, 400, 500, 600.

Raised glass

Transparent glass, blur, a light top edge and a soft shadow.

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