Six parts of your digital picture, in one project

Each part answers a different question. Together they show where the brand stands, what the evidence says, and what to do about it.

Performance summary

A short read on where the project stands, the headline measures with their dates, and what needs attention first. It describes conditions; it is not a list of finished tasks.

Search visibility

Daily clicks and appearances, this week against last week, landing pages, the ranking ladder, and click leaks where pages are seen often but clicked rarely.

AI answer records

The exact prompts tracked, which assistant answered, and whether your brand was mentioned, cited, both or neither. The original answer and its date stay one click away.

Media monitoring: links and publications

Referring domains by authority, new domains per month, anchor text, the pages your backlinks point to, and the articles that link to your site.

Website health and speed

Audit findings split into errors, warnings and notices, a fix list taken from the source rather than guessed from a score, plus speed and health with their context.

Targets and priorities

Baselines, current values, milestones at month 3, 6 and 12, and a P0 to P2 action roadmap. The scenario simulator is labelled for what it is: arithmetic on your baseline.

Three views for three kinds of decision

Same project, same data. Switch the view to match the person reading it.

For owners and C-level

Executive

Conditions, targets, decisions and the next step, with competitor benchmarks and the watch-outs that need a call this month.

"Are we on track, and what needs my decision?"

For marketing leads

Marketing

Demand, content, opportunities, share of voice in AI answers, the sources assistants cite, and the prompts where a competitor is named first.

"Which pages earn attention, and where are we losing it?"

For web and SEO teams

Technical

Health, speed, audit findings, links and the raw tables behind every chart, ready to search, sort and export.

"What do we fix first, and on which URL?"

Views change what you read. They are not account permissions.

Inside the portal

The tools you use once the numbers are on screen.

Charts and tables

Hover a chart to inspect a value, show all values, or enlarge it. Trend lines, bars, donuts, funnels, an opportunity scatter, heatmaps, click flows, score rings, sparklines and an activity map of recent visits when the source provides one.

Tables come with search, sort, row counts and pages. The data explorer switches between datasets and exports CSV. Progress bars inside a table only help the eye; the original number stays in the cell.

Evidence and AI answers

Every tracked prompt is kept word for word, with the assistant that answered, the original answer and its date. Open Detail, step to the previous or next prompt, or search and export the list.

Brand presence is split into four states, because being named and being cited as a source are not the same result. The full archive opens in steps so the page stays light.

Dashboard assistant (AI chatbot)

Ask what changed this week, which pages to look at first, or for a keyword list to download. Answers stay inside the current project, cite its recorded sources and dates, and never change anything.

After an answer you can download it in eight formats. Download links stay valid for 30 minutes in the session. A request to carry out work goes to the Arfadia team instead of running by itself.

Reports and exports

Save PDF opens the browser print flow for the selected dashboard view.

Tables can be searched, sorted and exported as CSV. Original measurement values and source dates stay with the report.

Theme, language, motion

Pick light or dark; the choice is remembered on reload, and charts, tables, logos and the assistant panel follow it. Motion can be paused at any time. On phones it starts paused, and reduced-motion settings are respected.

The interface speaks five languages. Original answer text and brand names stay as they were recorded.

Proposal requests

Turn a finding into a request: a title, the scope, your priorities and preferred timing. Every request is reviewed by people at Arfadia.

There is no automatic quote, charge or start of work. Approval is recorded only after the usual agreement between both sides.

Search, AI answers, links and publications. One project at a time.