Digital Work for FMCG and Consumer Brands

Consumer categories were the first to feel AI search. When a parent asks which infant formula suits a particular need, or a cafe owner asks which equipment supplier to use, the answer increasingly arrives as a recommendation rather than a list of links. Being on page one is no longer the same as being recommended.

That shifts where the work happens. Product pages still matter, but so do the third-party sources an AI model draws on when it forms an opinion: review platforms, community discussion, marketplace listings, video content and editorial coverage. A brand can rank first and still be absent from the answer.

Arfadia's FMCG engagements are built around that reality. AceKid combines SEO, GEO, TikTok SEO, content production and media distribution in one programme. Nutrifood runs fixed monthly GEO query monitoring to track AI visibility. Toffin recorded 334 AI citations across Google AI Overview, ChatGPT, Perplexity and Copilot alongside a 260 percent traffic increase.