The sector in practice
Healthcare and education share one uncomfortable trait: the customer cannot verify quality before purchasing, and often cannot fully verify it afterwards either. So the decision is made on proxies, which are credentials, reviews, visible expertise and whoever the trusted source happens to recommend.
AI search changed who that trusted source is. A patient comparing clinics or a parent choosing a language school now asks a model first, and the model answers by synthesising directory listings, review platforms and editorial content. A clinic with excellent doctors and no digital footprint simply does not enter the conversation.
This is why the engagements here lean toward visibility rather than advertising. VandS Clinic in Myeongdong, Seoul engaged Arfadia specifically for GEO and AI visibility across ChatGPT, Gemini and Perplexity, delivered trilingually. LB LIA moved from zero to 169 pages cited in Google AI Overview, with 615 page one keywords and double the traffic in six months.
Clients in this sector
1CareArabia
Social media marketing and thought leadership
2026CHIS Montessori
Android enrollment application
Gloskin Aesthetic, Anti-Aging and Hair Clinic
WooCommerce website across three consolidated domains, SEO, GEO, TikTok SEO, media distribution
2026LB LIA
SEO gold package
2025QNET
E-learning video and video production
VandS Clinic Myeongdong
GEO and AI visibility across ChatGPT, Gemini and Perplexity, trilingual delivery
2026Other sectors
Frequently Asked Questions
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Working in this sector?
Every engagement listed here began with one specific problem.
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