The sector in practice
Development sector communication answers to two audiences that want opposite things. Beneficiaries need plain language and local context. Donors need evidence, attribution and a clear line from budget to outcome. One piece of content usually has to do both.
There is also a reporting rhythm that does not exist in commercial work. Programmes run on grant cycles, deliverables tie to logframes, and a video is not finished when it looks good, it is finished when it clears programme review and can be used in donor reporting.
Arfadia's work here spans e-learning development for USAID IUWASH PLUS, testimonial video for KOMPAK, motion graphic production for UCLG ASPAC with a written reference letter on file, digital agency and website work for MCA Indonesia, and most recently GEO and AI search visibility consulting for Medecins Sans Frontieres Asia Pacific.
Clients in this sector
KOMPAK
Testimonial video production
MCA Indonesia
Digital agency services and website development
MSF Asia Pacific
GEO and AI search visibility consulting, AI visibility audit, technical and content recommendations
2026UCLG ASPAC
Motion graphic video production
USAID HP Indonesia
Digital project delivery
USAID IUWASH PLUS
E-learning development
Other sectors
Frequently Asked Questions
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Working in this sector?
Every engagement listed here began with one specific problem.
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