What This Has Produced
Four numbers from case studies published on this site. Each links to the full study, so you can check them before reading anything else we say.
Every figure on this page is already published at arfadia.com. Nothing here is a number you have to take on trust.
Why B2B Is a Different Problem
A B2B buying cycle runs months and involves several people. That changes what AI visibility has to do.
The shortlist forms before contact
By the time a B2B buyer reaches your website, the list of vendors has usually already been drawn. The question that matters is not whether your site converts, but whether you were named when the list was made.
Comparison questions decide it
B2B buyers ask AI to compare. What is the difference between vendor A and vendor B. Who is better for a regulated industry. Being mentioned is not enough if the description attached to your name is wrong or thin.
Several people ask, separately
A technical lead, a procurement officer and a director will each ask differently, in different languages. Visibility in one phrasing does not carry to the others.
The category question beats the geography question
B2B buyers rarely ask for a vendor in a city. They ask for a vendor for a problem. Optimising for location while your competitors optimise for the problem loses the queries that matter.
How It Is Measured
Without a fixed question panel agreed before the work starts, any number can be made to look good by choosing favourable questions afterwards.
Frozen question panel
75 questions at Foundation level, 100 at Growth. Agreed in writing before work begins, in both Bahasa Indonesia and English, and not changed mid programme without your approval.
Six platforms, measured separately
ChatGPT, Gemini, Perplexity, Claude, Grok and Copilot. Reported separately rather than averaged, because they behave differently and averaging hides the weak one.
Three things counted
Citation frequency, reference depth expressed as share of voice, and revenue attribution. That is the RoGEO framework, and its method is published.
A baseline before anything starts
We measure where you stand before the programme begins. Without that number, no claim about improvement afterwards can be verified, by you or by anyone else.
What We Do Not Sell
Stated here because in this category it is the more useful information.
- Guaranteed citation in ChatGPT, or in any other model. Nobody can guarantee that, and an agency that prices it is selling certainty that does not exist.
- Guaranteed lead volume or guaranteed revenue.
- Pricing by article count or backlink volume. Both are activity measures, and both can be inflated without moving a single AI citation.
Prices Are Published
Foundation from IDR 15,000,000 a month with a six month minimum. Growth from IDR 35,000,000 a month with a twelve month minimum. Enterprise on request. Published rather than quoted after three meetings, so you can rule us out in ten seconds if the range does not fit.
See the full pricing pageQuestions B2B Buyers Ask
How is GEO different from SEO for a B2B company?
SEO competes for a position on a results page where ten links appear. GEO competes for inclusion in an answer where only three to five sources are usually cited. For B2B the difference matters more than for consumer brands, because a B2B buyer asking AI for a vendor shortlist is much closer to a purchase decision than someone browsing search results.
How long before a B2B company sees results?
The entity foundation usually takes six to eight weeks before AI systems describe the company accurately. Citation gains on competitive category questions typically appear from month three onward. Anyone promising results in the first month is describing a brand-name query, which is the easiest case and rarely the one that generates leads.
Can you guarantee our company will be cited?
No, and neither can anyone else. Model outputs are not deterministic and the vendors do not sell placement. What can be committed to is a measured baseline, a frozen question panel, monthly reporting across six platforms, and a closing audit that includes the targets that were missed.
What if our category has almost no search volume?
That is often a good sign for GEO rather than a bad one. Low search volume categories frequently have thin AI answers, which means fewer competitors have claimed the questions. The measurement still works because it counts citations against a question panel, not traffic.
Do you work in Bahasa Indonesia and English?
Yes, and for B2B it is usually necessary. A technical lead may ask in English while a procurement officer asks in Bahasa Indonesia, and visibility in one does not carry to the other. Question panels are built in both languages.
How do we verify your claims before signing?
Ask for a client name, then put a question from that client industry into ChatGPT, Gemini and Perplexity yourself. Ask for before and after numbers rather than percentages. Ask to see the question panel in writing. Our buyer guide sets out the same tests and can be used to evaluate any agency, including cheaper ones.
Start With a Measurement, Not a Pitch
Tell us your category and the markets you sell into. We will measure where you currently stand across the six platforms and say plainly whether there is a problem worth paying to solve.
Talk to our team